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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesXLRI Jamshedpur

The Syllabus

  • E-Commerce Revenue Models
  • E-Commerce Payments & SecuritySystems

  • Theartofstorytellingwithdata
  • Data visualization for Ecommerce–concept and application
  • Data visualization for Ecommerce using Tableau
  • Ecommerce infographics

  • Basics of Probability
  • Sampling & Hypothesis Testing
  • Regression Techniques in E-Commerce Analytics

  • Introduction to Category Management
  • Market Basket Analysis
  • Recommendation Engine

  • Segmentation and targeting
  • CLTV
  • Churn Analysis
  • Online conversion tracking
  • Multi-Channel Attribution

  • E-Commerce Procurement Analytics
  • Fulfilment Analytics
  • Optimizing SupplyChains in E-commerce

  • Mobile App Audience Analytics
  • Conversion tracking in MobileApp
  • Analyzing conversion funnel
  • Mobile event set up and tracking

  • Understanding ecommerce consumer behaviour from social media handles (Facebook,Twitter,etc.)
  • Text analytics for E-commerce

  • Pricing structure in Ecommerce
  • Demand prediction and impact on pricing
  • Price optimization and dynamic pricing
  • Assortment optimization

Instructors

Articles

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