12 Courses and Certifications

Online Marketing Courses & Certifications

As digital marketing continues to reshape industries, online marketing courses have grown in demand among students and professionals alike. These programmes equip learners with essential skills to design, manage, and optimise campaigns across digital platforms, with many offering free or certified options through global institutions and learning platforms.

Key Marketing Topics

Marketing certification courses cover a wide spectrum of industry-relevant topics that build strategic, analytical, and operational skills. The table below highlights key subjects commonly taught across these programmes, offering insights into essential frameworks, tools, and real-world marketing practices.

TopicsDescription
Porter’s Five Force AnalysisUnderstand competitive dynamics through Porter’s Five Forces. This framework helps evaluate industry structure, analyse competitors, and build strategies to improve positioning and long-term profitability in any market.
Product ManagementExplore the lifecycle of a product—from ideation to launch. Learn how to balance customer needs, business goals, and market trends while leading cross-functional teams effectively.
Brand PositioningLearn how to carve a unique space for a brand in the consumer’s mind. This topic covers differentiation, messaging, and strategic alignment with market segments and business identity.
Marketing AnalyticsDive into data-driven marketing. Understand how to collect, analyse, and interpret consumer data to optimise campaigns, measure ROI, and make informed strategic decisions.
B2B SalesDevelop skills to sell to businesses, not just consumers. Learn lead generation, solution selling, account management, and how to navigate complex buying processes in the B2B environment.
LogisticsExplore the backbone of supply chain marketing. Understand inventory, warehousing, transportation, and distribution strategies that directly impact product availability and customer satisfaction.
Marketing MixMaster the 4Ps—Product, Price, Place, Promotion—and how they interact to shape marketing strategies. This foundational model is crucial for aligning offerings with market expectations.
Value Chain AnalysisAnalyse every step in delivering a product or service. Learn how value is added at each stage, and how strategic improvements can enhance efficiency and competitive advantage.
Working Capital ManagementUnderstand how marketing decisions affect financial health. Learn to manage inventories, accounts receivable, and payables to ensure cash flow stability and short-term operational efficiency.

Eligibility Criteria for Marketing Courses

The eligibility criteria for online marketing courses can vary based on the course level (UG, PG, Diploma, and Certification) and institution. The online marketing course eligibility criteria are as follows:

  • Completion of 10+2 in any stream with a minimum aggregate of 50 per cent marks from a recognised board for undergraduate courses in marketing.
  • A bachelor's degree (BBA/B.Com or equivalent) from a recognised university for postgraduate marketing courses.
  • Some universities may require candidates to qualify for an entrance exam conducted at the central, state, and institute levels for admission to marketing courses. Some popular entrance exams include SET, AIMA UGAT, BHU UET, CAT, XAT, and more.

Skills Required for Online Marketing Courses

Students are required to possess a unique set of skills for pursuing these kinds of courses. Some of the popular skills mentioned below can help with doing marketing job diligently are the following:

  • Business Ethics
  • Excellent Communication
  • Brand Awareness
  • Problem-Solving
  • Interpersonal Skills
  • Analytical Mindset
  • Adaptability
  • Research

What Will You Learn in Marketing Courses?

Online marketing courses cover a wide range of subjects and topics, equipping students with invaluable skills for success in modern business. The course helps students develop skills related to digital marketing tools and techniques, strategies, and best practices. Below, we have mentioned some of the subjects taught in an online marketing certification course.

Digital Marketing: With digital marketing, students will learn various marketing tools and practices that they can use for branding and promotion of a business product. The subject will also explore different marketing channels that can help businesses to reach their audience. 

Search Engine Optimization: The subject discusses about the fundamentals of SEO, how search engine works, and the role of keywords. With search engine optimization, students will also learn on-page optimization, off-page optimization, SEO content creation, and SEO best practices and algorithm updates.

Social Media Marketing: This is a specialised subject that teaches the marketing fundamentals of social media, and its role in the digital marketing landscape. With social media marketing, students learn to create a comprehensive social media strategy and identify and collaborate with influencers for their brand engagement.

Other subjects in an online marketing certification course include content marketing, marketing analytics, search engine marketing, email marketing, digital analytics, e-commerce, and conversion optimization.

Popular Marketing Certification Courses

By pursuing online marketing courses with certificates, students will be familiar with marketing basics, best practices, and tools and techniques that help them get placed in top companies. Online digital marketing courses or marketing certification courses online are career-oriented online courses and can be pursued anytime from anywhere. 

These certification courses in marketing also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research, and data analytics. Furthermore, you can find various free online marketing courses with certificates from top online learning providers such as Coursera, Udemy, and edX, and institutions worldwide.

Explore Best Marketing Management Certifications from Top Providers

Career Options after Marketing Courses

Online marketing courses open doors to diverse career paths in advertising, sales, PR, social media, content, and brand management. You can also explore roles in e-commerce, growth marketing, or even launch your own business.

Content Marketing Specialist: Content Marketing Specialists are responsible for providing support to businesses with robust content. They are in charge of creating, editing, and developing material for digital marketing. Writing skills, analytical mindset, and SEO ability are certain skill sets required for a Content Marketing Specialist.

Brand Manager: Brand Managers monitor market trends and supervise advertising and marketing activities to deliver the intended message of a particular product or a service to the target audience. Brand Managers are required to possess certain skills like brand awareness, relationship building, budget management, and more.

Social Media Manager: Social Media Managers play a critical role in building or improving a brand’s or a company’s website traffic using social media networks. They also create brand awareness and implement marketing and brand strategy. 

Public Relations Specialist: Public Relations Specialists support building the trust of the public in a certain brand. They directly function in liaison with media outlets. They work in different sectors and require a unique set of skills such as communication, organisation, patience, management, and more.

Market Research Analyst: Market Research Analysts are professionals who research the current market trends. They make insights that are easily visually appealing, digestible, and actionable for clients. Critical thinking, problem-solving, research, and industry knowledge are certain required skill sets for a Market Research Analyst.

Marketing Salary Trends

With different marketing jobs, the pay scale of marketing professionals varies at large. According to PayScale, the average salary of a Marketing Manager in India is Rs. 680,577 per annum. Mentioned below is the salary of different marketing job roles in India that is based on job roles after courses for marketing professionals:

Job RolesAverage Base Pay (Annually)

Brand Manager

Rs. 878,030

Social Media Manager

Rs. 313,044

Market Research Analyst

Rs. 370,909

Product Marketing Manager

Rs. 1,236,991

Sales Manager

Rs. 553,653

 *Source: Glassdoor and PayScale

Scope of Marketing

Marketing plays a vital role in business growth by helping professionals analyse audiences, boost sales, and build lasting relationships. Completing online marketing courses—free or paid—can lead to careers in public or private sectors, with roles like marketing manager, project lead, SEO analyst, and more.

Top Recruiters

Both global and Indian recruiters are always on the lookout for hiring marketing graduates. If you are looking to start a career in marketing then these are some of the most sought-after companies that offer job opportunities to those who have attended marketing classes.

  • Hindustan Unilever
  • Amazon
  • Nestle
  • Tata Motors
  • LIC
  • Apple
  • PepsiCo
  • Volkswagen

FAQs

Q: Where can I learn marketing skills for free?

A: Platforms like Great Learning, UpGrad, edX, and Udemy offer the best marketing courses and certifications from top universities worldwide.

Q: How can I learn marketing online free?

A: Yes, you can pursue free online marketing courses by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.

Q: Can I study marketing online?

A: You can enroll in online marketing courses with certificates that will teach you about marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue. It is worth pursuing because online marketing courses are often more than worth the money for the number of benefits included.

Q: Is an online Marketing course worth it?

A: Online marketing courses are worth pursuing as they help you equip the latest marketing tools and techniques used by companies in the marketing industry. These online courses open up numerous career options to accomplish success in the industry.

Q: How hard is online marketing?

A: Learning online marketing classes can be difficult. However, if you have some basic skills and an interest in exploring new things in the industry, you can easily learn online marketing. You will need to possess an understanding of the latest developments in the realm of marketing.

Q: What are the basic marketing skills required to pursue the best marketing certification courses?

A: To pursue courses for sales and marketing online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, and adaptability.

Q: Which are the best colleges for marketing courses in India?

A: Apart from IIMs, many colleges/universities in India offer the best marketing courses. They include the International School of Management Excellence, Bangalore; ICFAI University, Dehradun; NMIMS University; Jain University; and others.

Career Category
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Sales Executive-Dealership ASC Q1010 NSQF Level 3

Offered by

Certificate

Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3)

The Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3) Online Course is provided by ASDC and SkillsTrainer discussing the core areas of the sales process in the automotive industry. The course is open to both freshers and sales executives who wish to upgrade their skills in the automotive sales process.

After completing the Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3) Training in the online mode, learners will receive a course certificate. The course includes video lectures, self-paced modules, and practice assessments. The Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3) Certification by TCS iON is offered in a self-paced manner that could be completed in 15 hours.

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12 Weeks
589
Skills Covered:
Sales skills
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Fundamentals of Legal Aspects of Business

The Fundamentals of Legal Aspects of Business certification course is specifically designed for those students who are pursuing Law. However, candidates pursuing courses from other departments such as Commerce, HR, or Management can also apply for this course. The course deals with the legal aspects of businesses. Candidates will gain information on topics like the fundamentals of legal actions in various businesses, how to handle situations, what the act tells us regarding different issues, etc. 

Candidates can access the course for free in online mode since it is a 100 percent online program. Students need to spend at least 8 weeks completing the Fundamentals of Legal Aspects of the Business certification syllabus. The course is offered by Gujarat University in association with the platform of Swayam. This is an undergraduate-level online course. The course offers the student's study materials, tests, and quizzes for a better understanding of the course. Candidates can acquire certificates for the course too if they complete the minimum requirement announced by the creator of the course. Candidates can study for the Fundamentals of Legal Aspects of Business online course from the given study materials whenever it is possible for them to do so. This is a self-paced course and requires no specific timing to study for the program.

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8 Weeks
Free
Skills Covered:
Knowledge of law
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Sales Team Management Strategies (Online)

The Sales Team Management Strategies (Online) certification course is designed for individuals who want to create a highly motivated sales team for a profitable business. In this course, you will learn the framework and strategies for managing and designing a high-performance sales team. In today’s era of digital transformation, it is important for every organization to adapt and stay at the front to give desired results. 

Sales Team Management Strategies (Online) certification by Emeritus provides you with a platform where you can advance your leadership skills and transform your team into an impactful sales machine. The arrival of digital marketing and e-commerce has suddenly changed the way of product marketing. Now every organization needs a highly impactful sales manager and team. 

Strategies provided in the Sales Team Management Strategies (Online) training will align your short end goal with long ones. This course is provided by the Columbia Business School. Miklos Sarvary is the instructor of this course and is the co-faculty director at Columbia Business School. 

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Boosting Productivity through the Tech Stack

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Certificate

Boosting Productivity through the Tech Stack

The Boosting Productivity through the Tech Stack course is the 4th programme in Coursera’s Salesforce Sales Development Representative Professional Certificate track. In this programme, you’ll learn how you can boost your productivity using different tools to streamline your sales development representative workflow.

The Boosting Productivity through the Tech Stack online programme will introduce you to state-of-the-art sales software. It will enable you to achieve optimal results every single time. By the end of the programme, you’ll be able to formulate robust sales strategies to engage with potential leads effectively.

The Boosting Productivity through the Tech Stack training will provide you with the key skills to obtain a lucrative role in the non-technical side of the technology industry. This 100% online course is five weeks long and takes approximately 31 hours to finish. After completion, you can also get a certificate, provided you have paid for it. You can put this certificate to good use by attaching it to your CV/Resume or posting it on your LinkedIn profile.

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Management of Field Sales

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Management of Field Sales

Management of Field Sales by Swayam is a undergraduate and postgraduate level program in sales management. The main objective of the course is to familiarise you with different methods in how to identify opportunities and how to convert those into sales. These methods will be taught using theoretical concepts and practical illustrations.

After attending the Management of Field Sales online course, you will be proficient in various sales techniques, processes, and models. You will also know how to develop personal selling competencies as well as strategies for managing your own sales team. This course falls under the Management and marketing studies category.

Management of Field Sales online program is an AICTE approved faculty development program. Moreover, access to course content is free of cost. An e-certificate is also issued if you complete the course and submit all the assignments. Clearing a final proctored exam is also a requisite for certification.

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4 Weeks
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Skills Covered:
Sales skills
Groundwork for Success in Sales Development

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Groundwork for Success in Sales Development

Groundwork for Success in Sales Development online course is the first course in the ‘Salesforce Sales Development Representative’ course series. It is an introductory training program that will teach you the roles of Sales Development Representative or SDR at any technology-related company.  

You will learn to develop a professional mindset that is supported by strategic thinking, task prioritization, emotional literacy, and time management. It will provide you with all the necessary skills to jumpstart your career in the non-technical side of the tech industry. 

Since the Groundwork for Success in Sales Development online course is beginner level, there aren’t technical prerequisites required to join. You need to have writing, speaking, and computer skills and a penchant for learning. 

The groundwork for Success in Sales Development training is a 100% digital course and takes about 19 hours to complete. It is offered by Salesforce and SV Academy and offers certification as well. You can either join the course for free or pay the subscription fee and enjoy additional benefits.  

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4 Weeks
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3,384
Skills Covered:
Sales skills
Foundations for Interviewing with Confidence

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Certificate

Foundations for Interviewing with Confidence

The Foundations for Interviewing with Confidence course is being offered with a goal to help you build a professional tech sales portfolio. To get the most out of it, you should complete the first course on the track wherein this course being the second of the Salesforce Sales Development Representative Professional Certificate.

To become a tech sales professional, you must learn to leverage your professional and personal brand. The Foundations for Interviewing with Confidence programme can help you do that. Moreover, you will develop skills that will enable you to ace your interviews and leave lasting impressions on your future employers. With such skills, you can quickly launch your tech career in a fast-growing industry.

The Foundations for Interviewing with Confidence programme is a four-week training course that you can navigate at your own pace and convenience. If you opt for the paid option, a certificate will also be provided at course completion. This certification will help you supplement your CV/Resume and display your skills to an industry recruiter.

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4 Weeks
Beginner
3,384
Skills Covered:
Advertising skills
Post Graduate Diploma in Sales and Relationship Banking

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Certificate

Post Graduate Program in Relationship Management

The PG Diploma in Sales and Relationship Banking programme prepares you for a fulfilling career as a value banker at ICICI Bank, one of the Indian banking industry leaders. As per Business Today’s survey in 2020, it also holds the 4th rank in the top 10 companies across all other sectors.

Furthermore, the Sales and Relationship Banking training will help you learn about a value banker’s role. You will understand and identify the financial needs of customers and provide them with suitable solutions. NIIT has collaborated with ICICI Bank to curate a comprehensive portfolio that highlights and teaches the soft and hard skills needed in this field.

Therefore, you will acquire hands-on knowledge and a holistic understanding of the industry during the Sales and Relationship Banking online course. The curriculum also covers skills and techniques necessary for selling financial products. Upon completing this programme, you will benefit from a three-month paid internship and abundant scope for career growth.

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21 Days
42,000
Skills Covered:
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Sales Training: Inbound Business Strategy

One major change in current business practices is inbound marketing. Inbound marketing is all about empowering potential consumers as opposed to interrupting them with a message where the marketer or salesperson held all the power. Behaviors of consumers when making purchases have evolved and will continue to change. To accommodate the method in which customers genuinely want to buy and purchase, businesses must alter how they advertise, sell, and provide services. Sales Training: Inbound Business Strategy online certification is designed by HubSpot Academy and taught by Kyle Jepson - Inbound Sales Professor which is presented by Coursera.

The objective of the Sales Training: Inbound Business Strategy online course is to acquaint learners with inbound principles and provide them with a comprehensive understanding of everything an effective inbound strategy entails. Sales Training: Inbound Business Strategy online classes take three hours to complete, however during the period learners will study inbound methodology and various strategies they might use to improve the performance of their companies. With the help of this course, learners will acquire knowledge and a fresh outlook on what it's like to become sales representatives or managers.

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1 Weeks
Beginner
1,699
Skills Covered:
Marketing skills Sales skills

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Sales Training: Techniques for a Human Centric Sales Process

Sales is always a booming domain that generates profit for the company as well as for the employee. A human-centric sales process focuses on the user's needs, desires, and abilities. Sales are the pillar of any organization and a strong pillar can yield better results for a long time so is sales. Companies are always in demand of people who have effective sales techniques and can help in the growth of the company. The Sales Training: Techniques for a Human-Centric Sales Process is the course offered by Hubspot on the online learning platform Coursera for candidates who wish to learn about sales and effective techniques. 

Sales Training: Techniques for a Human-Centric Sales Process training will be delivered by the experts through the online mode. This is an online training course of 1 week and the duration of the classes is 10 hours. The learners will gain comprehensive knowledge of negotiating a deal, handling the buyer’s objections, and prospecting a new business. This is a comprehensive course, where learners will get evaluated through quizzes and assignments. The candidates will also receive Sales Training: Techniques for a Human-Centric Sales Process certification by the providers of the course i.e, Hubspot and Coursera. 

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1 Weeks
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Certificate in Sales Management

Offered by

Certificate

Certificate in Sales Management

The Sales Management online programme by NIIT is specifically designed to develop a pool of competent Sales Officers. The ICICI Sales Academy (SA) has created this virtual course in collaboration with the NIIT Institute of Finance, Banking and Insurance (IFBI).

During the Sales Management certification programme, you will learn about customer service, various banking deposit systems, and banking regulations. You will also build highly favourable skills such as selling, English Communication, and basic grooming.

NIIT’s Sales Management online training will impart in-depth knowledge through multiple pedagogies. These include case studies, online tests, gaming modules, role plays, real-time doubt clarification, live online classes, e-learning, hands-on exercises, online community, guided practice, etc.

The Certificate in Sales Management online course also offers you an opportunity to interact with ICICI Bank’s senior management. You also get on-the-job training with a stipend. The programme brings you an assured on-rolls job with ICICI Bank as a Sales Officer on completion.

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104 Hours
7,500
Skills Covered:
Sales skills Knowledge of banking
Managing Sales Armies-Post Covid

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Certificate

Managing Sales Armies – Post Covid

Managing Sales Armies – Post-Covid certification is a course provided by the Indian Institute of Management Kozhikode that provides plenty of opportunities to all the participants who wish to pursue their career in the field of management of sales armies. Participants need to attend the entire course in the online mode since it is a 100 percent online certification program. The total duration of the Managing Sales Armies – Post-Covid certification course is 18 hours and students are expected to invest at least 3 hours a day to complete the Managing Sales Armies – Post-Covid certification syllabus. 

Managing Sales Armies – Post-Covid online course is offered by the Indian Institute of Management Kozhikode. This course aims to focus on the enhancement of the productivity of the sales force. This program is not an introductory level of the program, in fact, it is designed for senior and middle-level executives such as regional sales managers, sales heads, and zonal sales managers. The creator of this course also provides the candidates with verified certification after the successful completion of this course. 

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18 Hours
39,500
Skills Covered:
Sales skills

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