15 Courses and Certifications

Online Marketing Courses & Certifications

As digital marketing continues to reshape industries, online marketing courses have grown in demand among students and professionals alike. These programmes equip learners with essential skills to design, manage, and optimise campaigns across digital platforms, with many offering free or certified options through global institutions and learning platforms.

Key Marketing Topics

Marketing certification courses cover a wide spectrum of industry-relevant topics that build strategic, analytical, and operational skills. The table below highlights key subjects commonly taught across these programmes, offering insights into essential frameworks, tools, and real-world marketing practices.

TopicsDescription
Porter’s Five Force AnalysisUnderstand competitive dynamics through Porter’s Five Forces. This framework helps evaluate industry structure, analyse competitors, and build strategies to improve positioning and long-term profitability in any market.
Product ManagementExplore the lifecycle of a product—from ideation to launch. Learn how to balance customer needs, business goals, and market trends while leading cross-functional teams effectively.
Brand PositioningLearn how to carve a unique space for a brand in the consumer’s mind. This topic covers differentiation, messaging, and strategic alignment with market segments and business identity.
Marketing AnalyticsDive into data-driven marketing. Understand how to collect, analyse, and interpret consumer data to optimise campaigns, measure ROI, and make informed strategic decisions.
B2B SalesDevelop skills to sell to businesses, not just consumers. Learn lead generation, solution selling, account management, and how to navigate complex buying processes in the B2B environment.
LogisticsExplore the backbone of supply chain marketing. Understand inventory, warehousing, transportation, and distribution strategies that directly impact product availability and customer satisfaction.
Marketing MixMaster the 4Ps—Product, Price, Place, Promotion—and how they interact to shape marketing strategies. This foundational model is crucial for aligning offerings with market expectations.
Value Chain AnalysisAnalyse every step in delivering a product or service. Learn how value is added at each stage, and how strategic improvements can enhance efficiency and competitive advantage.
Working Capital ManagementUnderstand how marketing decisions affect financial health. Learn to manage inventories, accounts receivable, and payables to ensure cash flow stability and short-term operational efficiency.

Eligibility Criteria for Marketing Courses

The eligibility criteria for online marketing courses can vary based on the course level (UG, PG, Diploma, and Certification) and institution. The online marketing course eligibility criteria are as follows:

  • Completion of 10+2 in any stream with a minimum aggregate of 50 per cent marks from a recognised board for undergraduate courses in marketing.
  • A bachelor's degree (BBA/B.Com or equivalent) from a recognised university for postgraduate marketing courses.
  • Some universities may require candidates to qualify for an entrance exam conducted at the central, state, and institute levels for admission to marketing courses. Some popular entrance exams include SET, AIMA UGAT, BHU UET, CAT, XAT, and more.

Skills Required for Online Marketing Courses

Students are required to possess a unique set of skills for pursuing these kinds of courses. Some of the popular skills mentioned below can help with doing marketing job diligently are the following:

  • Business Ethics
  • Excellent Communication
  • Brand Awareness
  • Problem-Solving
  • Interpersonal Skills
  • Analytical Mindset
  • Adaptability
  • Research

What Will You Learn in Marketing Courses?

Online marketing courses cover a wide range of subjects and topics, equipping students with invaluable skills for success in modern business. The course helps students develop skills related to digital marketing tools and techniques, strategies, and best practices. Below, we have mentioned some of the subjects taught in an online marketing certification course.

Digital Marketing: With digital marketing, students will learn various marketing tools and practices that they can use for branding and promotion of a business product. The subject will also explore different marketing channels that can help businesses to reach their audience. 

Search Engine Optimization: The subject discusses about the fundamentals of SEO, how search engine works, and the role of keywords. With search engine optimization, students will also learn on-page optimization, off-page optimization, SEO content creation, and SEO best practices and algorithm updates.

Social Media Marketing: This is a specialised subject that teaches the marketing fundamentals of social media, and its role in the digital marketing landscape. With social media marketing, students learn to create a comprehensive social media strategy and identify and collaborate with influencers for their brand engagement.

Other subjects in an online marketing certification course include content marketing, marketing analytics, search engine marketing, email marketing, digital analytics, e-commerce, and conversion optimization.

Popular Marketing Certification Courses

By pursuing online marketing courses with certificates, students will be familiar with marketing basics, best practices, and tools and techniques that help them get placed in top companies. Online digital marketing courses or marketing certification courses online are career-oriented online courses and can be pursued anytime from anywhere. 

These certification courses in marketing also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research, and data analytics. Furthermore, you can find various free online marketing courses with certificates from top online learning providers such as Coursera, Udemy, and edX, and institutions worldwide.

Explore Best Marketing Management Certifications from Top Providers

Career Options after Marketing Courses

Online marketing courses open doors to diverse career paths in advertising, sales, PR, social media, content, and brand management. You can also explore roles in e-commerce, growth marketing, or even launch your own business.

Content Marketing Specialist: Content Marketing Specialists are responsible for providing support to businesses with robust content. They are in charge of creating, editing, and developing material for digital marketing. Writing skills, analytical mindset, and SEO ability are certain skill sets required for a Content Marketing Specialist.

Brand Manager: Brand Managers monitor market trends and supervise advertising and marketing activities to deliver the intended message of a particular product or a service to the target audience. Brand Managers are required to possess certain skills like brand awareness, relationship building, budget management, and more.

Social Media Manager: Social Media Managers play a critical role in building or improving a brand’s or a company’s website traffic using social media networks. They also create brand awareness and implement marketing and brand strategy. 

Public Relations Specialist: Public Relations Specialists support building the trust of the public in a certain brand. They directly function in liaison with media outlets. They work in different sectors and require a unique set of skills such as communication, organisation, patience, management, and more.

Market Research Analyst: Market Research Analysts are professionals who research the current market trends. They make insights that are easily visually appealing, digestible, and actionable for clients. Critical thinking, problem-solving, research, and industry knowledge are certain required skill sets for a Market Research Analyst.

Marketing Salary Trends

With different marketing jobs, the pay scale of marketing professionals varies at large. According to PayScale, the average salary of a Marketing Manager in India is Rs. 680,577 per annum. Mentioned below is the salary of different marketing job roles in India that is based on job roles after courses for marketing professionals:

Job RolesAverage Base Pay (Annually)

Brand Manager

Rs. 878,030

Social Media Manager

Rs. 313,044

Market Research Analyst

Rs. 370,909

Product Marketing Manager

Rs. 1,236,991

Sales Manager

Rs. 553,653

 *Source: Glassdoor and PayScale

Scope of Marketing

Marketing plays a vital role in business growth by helping professionals analyse audiences, boost sales, and build lasting relationships. Completing online marketing courses—free or paid—can lead to careers in public or private sectors, with roles like marketing manager, project lead, SEO analyst, and more.

Top Recruiters

Both global and Indian recruiters are always on the lookout for hiring marketing graduates. If you are looking to start a career in marketing then these are some of the most sought-after companies that offer job opportunities to those who have attended marketing classes.

  • Hindustan Unilever
  • Amazon
  • Nestle
  • Tata Motors
  • LIC
  • Apple
  • PepsiCo
  • Volkswagen

FAQs

Q: Where can I learn marketing skills for free?

A: Platforms like Great Learning, UpGrad, edX, and Udemy offer the best marketing courses and certifications from top universities worldwide.

Q: How can I learn marketing online free?

A: Yes, you can pursue free online marketing courses by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.

Q: Can I study marketing online?

A: You can enroll in online marketing courses with certificates that will teach you about marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue. It is worth pursuing because online marketing courses are often more than worth the money for the number of benefits included.

Q: Is an online Marketing course worth it?

A: Online marketing courses are worth pursuing as they help you equip the latest marketing tools and techniques used by companies in the marketing industry. These online courses open up numerous career options to accomplish success in the industry.

Q: How hard is online marketing?

A: Learning online marketing classes can be difficult. However, if you have some basic skills and an interest in exploring new things in the industry, you can easily learn online marketing. You will need to possess an understanding of the latest developments in the realm of marketing.

Q: What are the basic marketing skills required to pursue the best marketing certification courses?

A: To pursue courses for sales and marketing online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, and adaptability.

Q: Which are the best colleges for marketing courses in India?

A: Apart from IIMs, many colleges/universities in India offer the best marketing courses. They include the International School of Management Excellence, Bangalore; ICFAI University, Dehradun; NMIMS University; Jain University; and others.

Career Category
Specialization
Job Role
Skills

Pricing

-
To
Certificate

Master Diploma in Advertising, PR & Corporate Communications

The Master Diploma in Advertising, PR & Corporate Communications certification course offers a deep dive into branding, advertising, and public relations. Students explore the intricacies of creating unique brand identities, targeting potential customers through advertising, and mastering the art of public relations to cultivate positive reputations in diverse business landscapes.

Covering the interconnected nature of these elements, the Master Diploma in Advertising, PR & Corporate Communications certification by BIA equips participants with the skills to navigate the dynamic world of business communication. With a focus on strategy, visibility, and relationship management, students gain a holistic understanding of how branding, advertising, and PR contribute to effective business development.

Also Read

  • Online Advertising Management And Public Relations Certification Courses
  • Online Public Relations Certification Courses
...Read More
10 Months
1,45,000
Certificate

Diploma in Advertising, PR & Corporate Communications

The Diploma in Advertising, PR & Corporate Communications certification course offers a deep dive into branding, advertising, and public relations. Students explore the intricacies of creating unique brand identities, targeting potential customers through advertising, and mastering the art of public relations to cultivate positive reputations in diverse business landscapes.

Covering the interconnected nature of these elements, the Diploma in Advertising, PR & Corporate Communications certification by BIA equips participants with the skills to navigate the dynamic world of business communication. With a focus on strategy, visibility, and relationship management, students gain a holistic understanding of how branding, advertising, and PR contribute to effective business development.

Also Read

  • Online Advertising Management And Public Relations Certification Courses
  • Online Public Relations Certification Courses
...Read More
6 Months
1,25,000
Certificate

Advertising, PR & Corporate Communications

The Advertising, PR & Corporate Communications certification course offers a deep dive into branding, advertising, and public relations. Students explore the intricacies of creating unique brand identities, targeting potential customers through advertising, and mastering the art of public relations to cultivate positive reputations in diverse business landscapes.

Covering the interconnected nature of these elements, the Advertising, PR & Corporate Communications certification by BIA equips participants with the skills to navigate the dynamic world of business communication. With a focus on strategy, visibility, and relationship management, students gain a holistic understanding of how branding, advertising, and PR contribute to effective business development.

Also Read

  • Online Advertising Management And Public Relations Certification Courses
  • Online Public Relations Certification Courses
...Read More
4 Months
85,000
Advertising

Offered by

Certificate

Advertising

The goal of advertising is to target various customers from varied backgrounds and help them connect with the product or service provider. A good advertisement will influence customers' buying behaviour and reflect the ethos of the service provider. Learn to design ads in a high-quality way and become a professional in the industry with the Advertising online course.

The Advertising certification syllabus will introduce candidates to communication processes and ad designing techniques. It will also cover topics like the internet in advertising and build the candidates’ skills and equip them to enter the advertising industry fully.

Candidates will learn about the ethical, social and legal aspects of the society and economy in the Advertising training by Swayam. This Massive Online Open Courses or MOOC aims to develop the skills of the candidates and help them connect with the advertising industry in an empowered way. Swayam will also provide a certificate of completion to the candidates.

...Read More
15 Weeks
Skills Covered:
Advertising skills
Certificate

Advertising and Marketing Communication Strategy

The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam. 

...Read More
8 Weeks
$ 1,950
Skills Covered:
Marketing skills Advertising skills
Certificate

Display Advertising

8 Weeks
Beginner
900

Offered by

Certificate

Fundamentals of Social Media Advertising

If you need a course in understanding how to begin advertising on Facebook and Instagram, the Fundamentals of Social Media Advertising programme is an excellent course for you. It dives deep into the paid advertising on social media, offering step-by-step guidelines through the whole process. At the end of this course, you will be able to create a social media ad, learn how to collaborate using creative briefs, and understand what makes a social media ad effective. 

Fundamentals of Social Media Advertising online course is the third course in the ‘Facebook Social Media Marketing’ course series. It is a beginner course that doesn’t have many entry requirements before joining. All you need is a Facebook account, an Instagram account, and basic internet navigation skills. 

Facebook’s Daniel Kob will teach the Fundamentals of Social Media Advertising certification. It is a five-week course which needs a total study time of about ten hours. 

...Read More
5 Weeks
Beginner
3,384
Skills Covered:
Advertising skills

Offered by

Certificate

Advertising with Meta

Advertising with Meta program helps to understand how to create and manage your ads on social media platforms using Facebook Ad Manager. You will learn about selecting ad objectives, budget, placement, and target audience that align with your unique goals. Then, you’ll be able to build an ad that suits your campaign goals and target audience and know which components to monitor for optimising your campaign’s results. 

Advertising with Meta online course is part of the ‘Facebook Social Media Marketing’ training series. The programme has been designed by Facebook, with Entrepreneur and Marketing Leader Daniel Kob as the educator. You do not need any special skills or training to join. However, it is recommended that you complete the previous training courses in the series. 

Advertising with Meta certification is 100% online and self-paced. You can set your preferable deadlines and even reschedule them if necessary. This curriculum is the fourth one in this series and requires nearly 13 hours for completion. 

...Read More
5 Weeks
Beginner
3,384
Skills Covered:
Advertising skills
Online Advertising and Social Media

Offered by

UMD via Edx
Certificate

Online Advertising & Social Media

4 Weeks
Beginner
Free
Certificate

Advertising and Society

The Programme offered by the course era by Duke university to satisfy the candidates to know the societal values and what is an advertisement meant by. Coursera is an online platform where several valuable courses are handled by professional guides and industrial experts systematically and reliably. However, there is online platform guidance and instructions.

Society is a mixture of values, ethics, and behaviour of mankind where everyone takes part both individually and in the group. There is a responsibility for everyone to make the society and to take part in society. The course is helpful here in this aspect to know our major roles and responsibilities. Every work we have done had an impact on advertising too and the major objective of this course is to know the interrelationship between Advertising and Society

Coursera is an online platform where 10,000+ courses are available online. The content on Coursera and video quality are up to the student's expectations. The lectures will associate theoretical frameworks and appear to be most engaging to students.

...Read More
3 Weeks
Free
Skills Covered:
Creativity Advertising skills
Search and Display Advertising

Offered by

Certificate

Search and Display Advertising

3 Weeks
Beginner
4,117
Professional Certificate in Digital Display Advertising

Offered by

Certificate

Professional Certificate in Digital Display Advertising

The Professional Certificate in Digital Display Advertising in India Course is a 100% online course that discusses the fundamentals of the display advertising industry. The advanced level course will equip learners with the usage of digital marketing tools and analytics tools that play key roles in digital advertising design and marketing.

After successfully completing the short online course, all learners will be rewarded with a Professional Certificate in Digital Display Advertising in India by the Metropolitan School of Business and Management UK. The course offers a flexible mode of study with a fairly low fee structure affordable for all.

...Read More
2 Weeks
Expert
19,371
Skills Covered:
Marketing skills Digital marketing skills Advertising skills
Certified Campaign Manager

Offered by

Certificate

Certified Campaign Manager

Campaign Managing not only requires able leadership but also knowledge of factors contributing to a successful campaign. These campaigns can vary from advertising, social work, and so on. Vskills Certified Campaign Manager Certification Programme is designed to guide candidates through all kinds of campaign management techniques. The curriculum progresses on the basic presumption that campaign building is something which touches upon multiple areas like its institutions, advertising, workflow, positioning, branding, consumer insights, creativity, campaign planning, briefing, computer and internet basics and SEO.

Every topic is delivered by experts who are Vskills alumni, and thus the learning will be totally based on important and crucial concepts in Campaign Management. As learners gain knowledge of Campaign Development, they would also get extra information on Developing Campaign Strategies, Creating Great Advertising Institutions, Branding and Positioning and many others.

Course takers will get once in a lifetime experience throughout their learning as they get to work on practice tests and assignments, providing a vivid approach. Once enrolled, they can revisit the modules as and when they want with no extra charge. Vskills is equally committed to shaping their career with its special placement assistance programme.

...Read More
3,499
Skills Covered:
Advertising skills

Offered by

Certificate

Beginner's Guide to Effective Facebook Ads & Instagram Ads

Beginner's Guide to Effective Facebook Ads & Instagram Ads certification course is created by SEO, Facebook Ads & Digital Marketing Academy in association with Beck Robertson Copywriter & Journalist and is presented by Udemy which is designed for entrepreneurs, e-commerce professionals, and bloggers who want to acquire the knowledge of the strategies utilized for Facebook marketing. Best of Facebook Ads: Facebook Ads 2022 Ultimate Pro Edition online course will teach learners how to utilize Facebook Reach ads to grow their client base, attract more consumers, and target them more effectively.

Beginner's Guide to Effective Facebook Ads & Instagram Ads online classes seek to provide learners with the knowledge to help them become competent Facebook ad advisors, develop new occupations digital, and grow their localized or e-commerce enterprises. Learners will receive 29.5 hours of lectures, as well as 43 downloadable materials, assignments, and quizzes, covering topics such as digital marketing, Facebook creator studio, e-commerce, Facebook business manager, website development, online marketing strategies, Facebook pixel, traffic, engagement, search engine optimization, and ad reporting.

...Read More
3,499

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses