Online Marketing Courses & Certifications

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

As we know, social media has revolutionised the field of communication and has become a medium for both seeking and exchanging information among our peers. Social Media in Healthcare course by FutureLearn is meant to explore the challenges and opportunities of using social media to spread information during a mass epidemic. 

Furthermore, the candidates will get a chance to learn how to discern credible and useful information among the sea of misleading content. The course in Social Media in Healthcare: Opportunities and Challenges also discusses how medical authorities and hospitals can use social media in times of a crisis or emergency. The power of the social network and big data can change the field of healthcare. 

In addition, the FutureLearn online programme in Social Media in Healthcare has been developed by Taipei Medical University. It includes lessons by highly qualified instructors and researchers from the medical and healthcare fields. It is a suitable course for anyone who is interested in the healthcare field and wishes to learn about the impact of social media in healthcare. 

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

In this Market Segmentation Analysis certification course, candidates will be able to investigate how to use measurable ideas into the association's division procedure for like they will know about the progressive grouping and parcelling strategies and exploratory information examination and biclustering and to blend models and also about the relapse models. 

This Market Segmentation Analysis program empowers the learner to direct the client division examination where the candidate can recreate the computations and representations exhibited in the client division models by downloading the information and the R code. 

This Market Segmentation Analysis online course manages candidates to go through the whole cycle of market division investigation and offers a ten-venture measure that makes client division effective and coordinated. The duration of the course is 5 weeks. Candidates will have to put in their efforts of 6-8 hours per week in order to gain the proper understanding of this course. The candidate will be provided with a verified certificate and experienced teachers.

A Complete Affiliate Marketing Course is an online programme on Affiliate Marketing designed by experienced industry experts for beginner and intermediate level students. Through the programme, the students will build marketing skills and expertise and get placed in better career options with the certification provided by Board Infinity. The curriculum of A Complete Affiliate Marketing Course Online Training will equip the learners with a thorough understanding of the various digital marketing platforms for advertising and creating marketing strategies to bring traffic and visibility. 

A Complete Affiliate Marketing Course Programme will guide the students on marketing and will introduce them to different tools and techniques such as Google Display Network, Semrush, Google Keyword Planner and many more. 

The Boosting Productivity through the Tech Stack course is the 4th programme in Coursera’s Salesforce Sales Development Representative Professional Certificate track. In this programme, you’ll learn how you can boost your productivity using different tools to streamline your sales development representative workflow.

The Boosting Productivity through the Tech Stack online programme will introduce you to state-of-the-art sales software. It will enable you to achieve optimal results every single time. By the end of the programme, you’ll be able to formulate robust sales strategies to engage with potential leads effectively.

The Boosting Productivity through the Tech Stack training will provide you with the key skills to obtain a lucrative role in the non-technical side of the technology industry. This 100% online course is five weeks long and takes approximately 31 hours to finish. After completion, you can also get a certificate, provided you have paid for it. You can put this certificate to good use by attaching it to your CV/Resume or posting it on your LinkedIn profile.

The Digital Marketing Certification Training course by Edureka will help you master the different facets of digital media to use them for effective marketing. You will learn skills like SEO, Keyword Planning, Google Analytics, Email Marketing, Search Engine Marketing (SEM), Affiliate Marketing, and Social Media Marketing (SMM). The training is designed to give you a strategic understanding and expertise in the digital marketing domain.

This Digital Marketing Certification Training course is tailored to meet the needs of freshers and professionals. You will understand the impact of digital marketing on brand and sales. This Digital Marketing Certification online Training will familiarise you with the best practices in Digital Marketing, and the tools and techniques used to facilitate business growth. Furthermore, the programme also covers budgeting, planning, reporting, and tracking innovative mechanisms for digital marketing and its benefits over traditional marketing methods. 

The Digital Marketing Certification Training programme comprises instructor-led live classes, to ensure continuous communication with the learners. The course will allow students to develop digital marketing strategies for B2B and B2C products through real-life case studies. On successful completion of this course, Edureka will award you the ‘Digital Marketing Professional’ certificate.

The Search Engine Marketing Certification encompasses all the necessary concepts of search engine marketing (SEM), such as pay-per-click (PPC), PPC campaigns, ad-writing techniques, performance tracking, understanding user psychology, SEM management, and more. These will help you understand how search engine marketing works, its best implementation methods, and generating profitable leads for your company.

The Search Engine Marketing Certification by Digital Vidya is a self-paced module, consisting of pre-recorded video presentations crafted by trained SEM experts. The course consists of instructor-led, live online classes, hands-on projects, real-time case studies, collaborative online sessions, and over 15,000 SEO tools. For practical learning, you will also work on a month-long project and some take-home projects to implement the acquired skills.

Furthermore, the Search Engine Marketing Certification training consists of a research-based internship, where you will do weekly research on topics. With proper submissions, you will write blog posts on Digital Vidya with your credentials. After satisfactory completion, you will receive the Search Engine Marketing online Certification program. 

The SEO Certification Course Training Online consists of all the key concepts of search engine optimisation (SEO) to help you become a fluent SEO professional. The course curriculum comprises the key components of SEO; such as the SEO framework, best on-page practices, SEO-friendly design, keyword research, and more. 

Moreover, the SEO Certification Course Training Online course by Digital Vidya is a self-paced curriculum, consisting of pre-recorded presentations and videos, crafted by SEO experts. The programme also has instructor-led, live online sessions, real-time case studies, hands-on projects, and a discussion forum, for an interactive learning session. The course also provides free SEO tools for hands-on experience. 

Moreover, the SEO Certification Course Training Online programme also provides a month-long project and take-home assignments to help you further implement the acquired skills. You will also avail of a research-based internship, where you will work on weekly topic research. Once you finish the training course, you can appear for CSEOM and CSEOP certification exams as well.

In the digital age, numerous mobile applications are being developed every day. While the app industry is booming, many developers think of monetising or selling their applications for a profit. The Marketing Your Android Apps online course will help candidates achieve this goal. 

In the Marketing Your Android Apps programme by edX, candidates will learn various types of promotion and monetisation strategies for their mobile applications. The course will establish the best practices for advertising and publishing mobile apps. The course is a collaboration between edX and Universidad Galileo and has expert faculty to help candidates gain maximum knowledge.

The Marketing Your Android Apps training is a five-week course that requires about six to eight hours a week of study time. It is an intermediate course in engineering designed for self-paced learning. Moreover, the programme curriculum will introduce business models for extracting maximum benefit from Google AdMob, Google’s mobile advertising platform designed specifically for mobile apps. The learners can join the programme by paying the prescribed fee and getting a certificate and unlimited access. They can also audit it for free for a limited period. 

Blogging & Content Marketing Course is a 5 weeks certified program, The course includes a brief introduction to blogging, different types of blogs available on the internet, and technical requirements to run and manage a blog. The course covers monetizing and managing blogs through different marketing techniques.

The Blogging & Content Marketing Course training covers effective writing, research on the topic of content, making attractive headlines, and tailoring content. The course focuses on content marketing with the help of various platforms and mediums including email marketing, influencer marketing, social media marketing, and other lead generation tactics to generate more and more traffic and revenue.

The Blogging & Content Marketing Course syllabus explores blogging as well as vlogging which covers popular content medium-video. The course describes vlogging and its importance along with tools and techniques required for vlogging. The course also compares vlogging with blogging with different aspects and discusses the importance of both.

The Brand & Content Marketing online programme is developed by the IE Business School which is provided to the learners through the education provider website Coursera. The course is designed to be completed within fifteen hours and is scheduled for five weeks. Pedro Cifuentes Huertas is a professor of Branded Content and journalism in the IE School of Human Sciences and Technology. This Beginner Level course is one among the Branding: The Creative Journey Specialization. 

It describes the branding concepts and helps in understanding its distinction from traditional advertising concepts while explaining the process of building meaningful content. The Brand & Content Marketing programme assesses the construction of effective journalism along with ideas and techniques to make the content more relatable that establishes a connection among the viewers. The online programme provides a chance for the learners to know about the marketing strategies and concepts of Brand Entertainment through innovative and informative lectures, videos, and exercises.

Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing. 

The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 20 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera. 

Also, Read

• Express Bootcamp for Content Marketing
• Search Engine and Content Marketing

The B2B Marketing certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

Also Read:
Marketing Certification Courses

The birth of the salesman is the online certification course provided by TCS iOn for all the fresher and experienced sales associates who want to gain expertise in this profession. Sales are not something that can be learned through books rather it is a skill that needs to be acquired with time and experience. The Birth of a Salesman (Fundamentals of Sales) online course discusses the journey of a sales associate, Abhay. The aim of the course is to guide learners on the foundations of sales and make them proficient by teaching them the tactics through the fictional character of Abhay. The successful running of any company depends upon its sales and profit. Hence, sales are directly proportional to the profit of the company. 

The Birth of a Salesman (Fundamentals of Sales) certification course is one monthly course with a fee structure. The course is designed in an innovative way of teaching through the medium of visual aids and fictional characters. With the journey of Abhay as a salesperson, the learners will be able to grasp the skills required to be an efficient salespeople. During the tenure of 4 weeks of the course, candidates must commit at least 4 hours per week to complete the course on time. In addition to the visual aids, the online course also has assessments and tests for self-tracking. After the completion of the course, the candidates will be awarded The Birth of a Salesman (Fundamentals of Sales) certification by KnowLes and TCS iON jointly. 

The Google Ads Course for Beginners - From Zero to PPC Hero course is offered online as a  part of the Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email ExpertTrack programme which provides insights into the kind of marketing done in digital space and social media platforms. Google ads create opportunities for the business personnels to publish their products and services online which reaches a wide range of people from all sectors.

The understanding of the process involved in google auction and the information related to advertising in google which includes developing the ads and rendering it online for the viewer’s attention is a skill that requires Google Ads Course for Beginners - From Zero to PPC Hero online training. 

This course helps the digital marketers and advertising agencies to learn the details and the techniques associated with Pay-Per-Click campaigns and traffic diversion of viewers in search engines for enhanced marketing goals. The learners gain a thorough comprehension of the role played by the keywords and search engine optimisation (SEO) strategies that are the key to digital marketing. 

Improving the profit rate in google ads by lowering the cost per click (CPC) by upgrading the google ads account and enhancing the chances of keywords usage and conversions are few concepts discussed in this course. The optimisation strategies in google ads digital marketing include bidding tactics, conversion tracking, google ad extensions, call to action buttons, location information links to particular sections of the website.

Joshua George, founder, and owner of leading digital marketing agency ClickSlice will be present to instruct the participants of the Google Ads Course for Beginners - From Zero to PPC Hero and provide them with knowledgeable insights regarding digital marketing and google ad campaigns.

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies. 

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.