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Introduction to Digital Marketing Fundamentals Course
BY
Simplilearn
via SkillUp Online
The Introduction to Digital Marketing Fundamentals Course is a training program that will help the learners understand ...Read more
Beginner
Online
5 Hours
Free
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
The Introduction to Digital Marketing Fundamentals Course is an eLearning course that will furnish the learners with skills and insights about digital marketing. This course will enable the learners to make a significant and measurable impact on the company’s bottom line through digital marketing. The learners will also receive a Digital Marketing training certificate after completing the course.
The Digital Marketing Training Course by Simplilearn is primarily an introductory course for the digital marketing aspirants. In the course, candidates will learn how to use different digital channels for effective marketing communication with the target audience. It is an eLearning course designed by industry experts. The course consists of over 5 hours of high quality online learning content and 13 quizzes at the end of the chapters to test the knowledge of the candidate.
The Digital Marketing Training Course classes offer two different learning models for individuals and businesses. Individual learners can choose for the self-paced learning model where they can get an access to the Digital Marketing Training Course content for lifetime and then they can study according to their preferred speed. Learners can also select corporate training so that businesses can train their employees.
The highlights
- 5 hours of online learning content
- Quiz based
- Online mentoring session
- One-year access to the course content
- Certificate of completion by Simplilearn
Program offerings
- Self-paced learning
- Corporate training
- Enterprise grade learning
- Management system
Course and certificate fees
Type of course
Free
certificate availability
Yes
certificate providing authority
Simplilearn
Who it is for
The Introduction to Digital Marketing Fundamentals Course is a highly valuable professional credential for your career prospects. Digital marketers are always in demand as more businesses move online. The course is a perfect fit for individuals such as –
- Traditional marketers who want to upskill
- Entrepreneurs who wish to leverage digital marketing methods
- Students interested in a marketing career
- Content marketers to expand their area of knowledge
- Any professional who wishes to venture into the world of digital marketing
Eligibility criteria
Education
There are no prerequisites to enrol in the Introduction to Digital Marketing Fundamentals Course by Simplilearn. Any student or professional who wants to learn the basics of digital marketing can benefit from the course.
Certification Qualifying Detail
One must complete at least 85% of the course and clear the simulation test with securing a minimum score of 80% after which one can receive the certification for digital marketing by Simplilearn.
What you will learn
Digital marketing skills
By going through the Introduction to Digital Marketing Fundamentals Course certification by simplilearn, one can be benefited in the following ways:
- One can understand the fundamentals of digital marketing
- Would be able to understand the lifecycle of customer in marketing
- learners will be able to gain knowledge of future trends of the marketing and technology
The syllabus
Introduction to Digital Marketing Fundamentals Course
Introduction
Lesson 1 : What is Digital Marketing?
- What is Digital Marketing?
Lesson 2 : Types of Digital Marketing
- Types of Digital Marketing
Lesson 3 : What is Keyword Research?
- What is Keyword Research?
Lesson 4 : Top SEO Tips
- Top SEO Tips
Lesson 5 : Google Search Ads Part-1
- Google Search Ads Part-1
Lesson 5 : Google Search Ads Part-2
- Google Search Ads Part-2
Lesson 7 : Social Media Marketing Tips and Tricks
- Social Media Marketing Tips and Tricks
Admission details
Filling the form
Applying for a Introduction to Digital Marketing Fundamentals Course online by Simplilearn requires you to follow the steps mentioned below:
- Visit https://www.simplilearn.com/free-digital-marketing-basics-course-skillup
- Click on the enroll now button
- A new page will be opened
- Apply any coupon if you have or click to proceed
- Enter name, email, and contact number, and click on proceed.
- Pay the Digital Marketing Training Course fee
- Save the receipt of the transaction for future reference.
Evaluation process
There is no exam for the Introduction to Digital Marketing Fundamentals Course . Candidates only need to pass a simulation test based on the Digital Marketing Training Course syllabus. Once they complete at least 85% of the course and clear the simulation test with a minimum score of 80%, they will receive the certification for digital marketing.
How it helps
As businesses turn to online mediums, the need for digital marketing experts has increased tremendously. Many companies are now investing huge sums to develop effective campaigns online and boost ROIs. This opens a lot of job opportunities for professionals with certified credentials like the Digital Marketing course online.
Now more than ever, businesses want certified professionals to optimise their online operations. As a certified digital marketer, you can easily find lucrative offers in diverse industries from healthcare, IT to finance and more – and earn a handsome pay with the right skills.
FAQs
What is the Digital Marketing Training Course?
The Digital Marketing Training Certification Course is a training program that will help the learners understand the fundamentals of digital marketing.
How can I receive the Digital Marketing certification course?
You can receive the Digital Marketing professional certification by completing at least 85% of the Digital Marketing Training certification and passing one simulation test with a minimum score of 80%.
Are there any practice tests for the course before the exam?
Yes, you can try a free MCQ based digital marketing practice test in order to prepare for the certification exam.
Are there any system requirements for the Digital Marketing training course?
Candidates will need a working PC or laptop with an internet connection for consuming the eLearning content provided within this course.
What is Digital Marketing?
Put simply – Digital Marketing is a kind of marketing which uses the internet, search engines, social media, mobile devices, and other ‘digital’ communication channels to reach a target audience.
What are the system requirements necessary to take online classes?
There are no system requirements as such. Any PC or laptop with a good internet connection will work fine.
How are the instructors selected?
Each instructor is selected through a rigorous process which includes technical evaluation, live training demonstration, profile screening, and more. All the instructors are certified with over 15 years of experience in working and training professionals in the field.
How much does a Digital Marketer make annually?
In India, the average salary earned by a certified digital marketer is anywhere between Rs. 3.5 lakhs to Rs. 5 lakhs per annum.
What is the role of a digital marketer?
The main duties of a digital marketer will vary based on work experience and specialization. However, most digital marketers perform tasks such as staying up-to-date with the latest digital marketing trends, identifying the most effective channel, developing and executing campaigns, and more.
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