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Influence Essentials for Leadership and Marketing
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Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Learning efforts
2-4 Hours Per Week
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Course and certificate fees
Type of course
Free
certificate availability
Yes
certificate providing authority
State Bank of India
certificate fees
₹8,289
The syllabus
Week 1 : The Realm of Influence - Meaning, Concept and Significance
Week 2 : Techniques & Skills for Effective Influence – Learning and adapting to key Influencing Techniques & Skills
Week 3 : Leveraging Influence for Leadership and People Management
Week 4 : Influencing Customer Decisions – Applicability of Influence for Marketing of products and services
Week 5 : Influencer Marketing – Identifying and empowering influencers for brand building.
Instructors
Mr Hari S Iyer
Deputy General Manager
State Bank of India
Other Masters
Mr Mukti Prakash Behera
Assistant Professor
State Bank of India
M.Phil., MBA
Dr Bindu K Nambiar
Faculty
State Bank of India
Other Bachelors, Ph.D, MBA
Mr Saurabh Jaiswal
Faculty
State Bank of India
Other Bachelors, MBA
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