Correct Answer: Event Marketing

Solution : The correct answer is (b) Event Marketing. 

By sponsoring a local charity event and having its logo featured on promotional materials, ABC Electronics is engaging in event marketing. Event marketing involves promoting a brand or product through participation or sponsorship of events, which can enhance brand visibility, create positive associations, and connect with the target audience present at the event. Trade shows, samples, and loyalty programs are different forms of sales promotion with distinct strategies and goals.

Correct Answer: Cost-Plus Pricing

Solution : The correct answer is (d) Cost-Plus Pricing. 

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. Cost-Plus Pricing involves calculating the total cost to produce a product or service and then adding a markup (a certain percentage or amount) to cover desired profit. In this scenario, ABC Electronics considers production costs (the "cost" part of cost-plus pricing), along with market demand and competitor pricing, to determine the appropriate pricing for their electronic products.

Correct Answer: Marketing Concept

Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.

Correct Answer: Setting objectives and goals
  

Solution : The correct answer is (a) Setting objectives and goals

Setting objectives and goals is typically the initial phase in the planning process. This step involves clearly defining what the company aims to achieve and outlining the desired outcomes. By establishing specific objectives, XYZ Manufacturing Company can provide direction for the subsequent planning steps, such as identifying potential risks, allocating resources, and evaluating alternatives. Clear goals will help guide the development of strategies and action plans to revamp their production processes and regain market share.

Correct Answer: No, he must first approach the District Forum for cases involving products.

Solution : The correct answer is (b) No, he must first approach the District Forum for cases involving products.

In cases involving the purchase of a product like a television, the consumer should first approach the appropriate District Consumer Disputes Redressal Forum. The National Consumer Disputes Redressal Commission is usually involved in handling appeals or cases of significant value, and consumers are generally required to exhaust the remedies available at the district and state levels before approaching the National Commission. So, the customer should start by filing a complaint with the District Forum to seek compensation for the defective television.

Correct Answer: Lack of Creativity

Solution : The correct answer is (c) Lack of Creativity.

Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.

Correct Answer: Neither conclusion I nor II follows

Solution : The possible Venn diagram, according to the given statements is as follows –

Let's analyze the conclusions –
Conclusion (I): Some mobiles are laptops – From the Venn diagram, it is evident that there is no definite relation between mobiles and laptops. Thus, this conclusion does not follow.
Conclusion (II): All mobiles are laptops – From the Venn diagram, it is evident that there is no definite relation between mobiles and laptops. Thus, this conclusion does not follow.

So, neither conclusion I nor II follows. Hence, the third option is correct. 

Correct Answer: Lack of Creativity

Solution : The correct answer is (c) Lack of Creativity.

Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.

Correct Answer: Trade Allowances

Solution : The correct answer is (b) Trade Allowances. 

Trade allowances involve offering discounts or special deals to distributors or retailers based on achieving specific sales targets within a given period. In this case, ABC Electronics is providing special deals and discounts to its distributors who meet a particular sales target, which aligns with the concept of trade allowances. Price bundling, referral programs, and coupons are distinct sales promotion techniques with different incentives and strategies.

Correct Answer: Enhanced Consumer Trust

Solution : The correct answer is (b) Enhanced Consumer Trust. 

By investing in building a strong brand for their products, XYZ Electronics has created a positive image and reputation in the minds of consumers. This leads to enhanced consumer trust, as consumers are more likely to trust and be loyal to a brand they recognize and perceive as valuable. A strong brand also signifies consistent quality and reliability, further contributing to consumer trust and loyalty. Increased production efficiency, lower product costs, and reduced marketing expenses are potential benefits of effective branding but are not explicitly demonstrated in this case.