Correct Answer: Product designing and development

Solution : Product designing and development in waste taking decisions regarding features,design,shape,size,appearance,etc about the product. Design of product makes the product attractive to the target customers. A good design can improve our product and also give it a competitive advantage in the market.

Hence, option B is correct.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to meet organizational goals.

The reason is false. Marketing management is not solely concerned with production processes. It involves a wide range of activities related to marketing strategy, market research, product development, pricing, promotion, distribution, and customer relationship management. Production processes are a part of operations management, which is distinct from marketing management.

In summary, the assertion is true, but the reason provided is false as it inaccurately represents the scope and focus of marketing management.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. The marketing concept is a marketing management philosophy that focuses on understanding and satisfying customer needs and wants, rather than simply selling what the company makes. It prioritizes customer satisfaction and long-term relationships.

The reason is false. The reason incorrectly suggests that the marketing concept is primarily about selling what the company makes. In fact, the marketing concept is about identifying and meeting customer needs effectively, aligning products and services accordingly, and creating value for customers.

In summary, the assertion is true, but the reason is not an accurate explanation of the assertion.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.

Correct Answer: Customer support service 
 

Solution : In the highly competitive world very important function of the marketing management leads to customer support services like after sales services, handling customer complaints, providing credit facilities, maintenance services and technical services. All these services aim at providing maximum satisfaction to the customers which is the key to marketing success in modern days.

Hence, option C is correct.

Correct Answer: Unity of command

Solution : According to this principle each subordinate should receive orders and be accountable to one and only one superior. The principle of unity of command is violated in the given case. 

Hence, Option B is correct.

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management involves various strategies and activities aimed at understanding customer needs, promoting products or services that meet those needs, and building strong relationships with customers to enhance satisfaction and loyalty.

The reason is not the correct explanation of the assertion. While production of goods is a part of marketing management, it is not the sole focus. Marketing management encompasses a broader range of activities, including market research, product development, pricing strategies, distribution, and promotion, all of which are aimed at understanding and satisfying customer needs to enhance satisfaction and build loyalty.

Correct Answer: Commercial paper

Solution : The correct answer is (d) Commercial paper

Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including marketing initiatives in international markets. Commercial paper provides a cost-effective and efficient way to raise capital for short-term activities, making it suitable for funding marketing efforts in this context.