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Marketing Management

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Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.

Reason: Marketing management is solely about increasing sales volume.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Team Careers360 6th Jan, 2024

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.

The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.

28 Views

I am an BMS marketing specialized graduate can i study post graduate diploma in hospital management or should i have a degree related to science??

Sajal Trivedi 13th Oct, 2023

Hello aspirant,

After earning your BMS, you can choose to pursue an MBA in health care management.

Here below I am providing you with the name of some of the colleges you can opt for MBA in healthcare:

  • Goa Institute of Management -Goa
  • D.Y. Patil University- Navi Mumbai
  • Jamia Hamdard University- Delhi
  • Lovely Professional University-Punjab
  • Tata Institute og Social Sciences-Mumbai

Thank you

Hope this information helps you.


31 Views

explain the types of functon marketing

Rakjmnx Rakjmmk 30th Aug, 2023

Welcome to Gboard clipboard, any text that you copy will be saved here.

43 Views

Which is the best digital marketing institute in bangalore?

Sajal Trivedi 22nd Aug, 2023

Hello aspirant,

The time when being a doctor or engineer was the only path to a successful job is long past. There are various options for finding work today. The career in digital marketing is one such option. A career in digital marketing is highly regarded. Around it, you can have a very prosperous career. In order to call oneself a digital marketing genius, this post will detail the courses and certifications you can choose from. We will also define digital marketing and describe how it operates. In essence, this post will serve as a quick course all by itself.

To get the information about best institute for dm, you can visit our site by clicking on link given below:

https://dqxeclau.top/courses/digital-marketing-course

Thank you

19 Views

I want to take admission in bba digital marketing

Ashish Ramtari 22nd Aug, 2023

In order to take admission to BBA digital marketing. You need to complete your 10 + 2 class level board examination in any specialisation but from a recognise board such a Central board of secondary education. Then you are required to apply on the official website of the college or university in which you want to take admission. Most of the colleges of our admission to BBA digital marketing on merit basis. Some colleges take entrance examinations for admission such as symbiosis Pune.

Read more:

https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://dqxeclau.top/courses/bba-in-digital-marketing&ved=2ahUKEwj3x_qr4O-AAxXXa2wGHSxPCacQFnoECA8QAQ&usg=AOvVaw3rcxx50ajxBXqtwP5ubyTU


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