Marketing Management
Hello aspirant,
This is a business philosophy that challenges the above three business orientations.Its central tenets crystallized in the 1950s.It holds that the key to achieving its organizational goals (goals of the selling company) consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The marketing concept rests on four pillars:target market, customer needs, integrated marketing and profitability.
Distinctions between the Sales Concept and the Marketing Concept:
1.The Sales Concept focuses on the needs of the seller.The Marketing Concept focuses on the needs of the buyer.
2.The Sales Concept is preoccupied with the seller’s need to convert his/her product into cash.The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).
The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage .This philosophy is the foundation of consultative selling .
The Marketing Concept has evolved into a fifth and more refined company orientation:The Societal Marketing Concept. This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches.
All the best for your future
Hello,
* MBA is a 2 year degree programme. You can choose the one of your favorites and interested specialization out of the finance, marketing, HR, Operation, etc.
* To get the admission in MBA you should have a graduate degree in any discipline with good percentage.
* Here we are talking about one of the specializations called “ Finance ” .
* Students were asked that why you are choosing finance as their specialization. Replies, the financial crisis is being counted as the biggest crises of the world. And we had the experienced that before a couple of years. All countries are demanding heavily the skilled financial analyst against their financial sector for preparation and control.
* Therefore, MBA in finance is most sought programme in across the world.
* In this course, the students are offered the knowledge and skills of analytical thinking, continuous process, concept of managerial decision, maintaining balance between risk & profitability, coordination process and centralized nature.
* The course is included with the corporate finance, budgeting, costing, international finance, investment & securities and working capital management. These subjects prepare the students to work with any financial organization.
* Actually, the students who have done the B.com or having commerce in their qualifying examination, they are well going-through the finance, accountancy and related fields.
* You can do the MBA in finance after the completion of UG degree in Engineering, medical, science, art & humanities.
* “There are lots of job opportunities are offered in the MBA (Finance) qualified in the public as well as private sector”.
* Finance MBA can work in banking and non-banking sectors. You can work anywhere in the corporate world. Every industry has a need for financial expert for maintaining the balance of capital.
* The students, who have done the MBA in finance, have a lot of job opportunities in government and the private sector. He/she can be a part of the stock market, top-notch organization, finance ministry and related organizations. Beside an MBA finance with CA can run his own business.
* You can play the role of following positions in an industry:
* After pursuing this course, you can find job placements in various areas such as Financial Institutions, Banks, Financial Consultancies, Colleges & Universities and various government and private firms & companies.
* “Finance is counted among one of the highly paid sectors of the country”.
* It is a good paying degree course. Salary is no bar for the qualified and skilled one. A financial manager can earn Rs. 3 to 4 lacs per year.
* Salary of an MBA in Finance qualified can also depend upon the working experience, qualification, recruiters, geographic location of the organization, etc. After gaining sufficient experience, you can easily earn attractive salary packages in both sectors.
* Talking about MBA in Marketing can help you get a job promotion and qualify for management and executive positions in your current company. Since postgraduate business programs emphasize developing leadership and communication skills, graduates can advance to marketing positions with great ease.
* Whether you are interested in sales, business development, media and entertainment, advertisement, brand management, or even general management, these skills form the heart of any senior-level role. Technology has further augmented the marketing world, adding new creative areas and innovative job profiles to the mix.
* A master’s degree can provide a significant boost to your compensation package. According to Pay scale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh , depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank. Even FMCG giants (like HUL, P&G, Marico) and international advertising agencies, including Ogilvy, DDB Mudra, Dentsu, McCann Erickson, etc. hire marketing graduates.
* Moreover, reputed technology companies like Google, Microsoft, Facebook, Oracle, SAP, IBM, Salesforce hire MBA talent for several marketing positions. So, the job responsibilities that come with lucrative pay scales can be diverse and widely varied.
* The typical MBA in Marketing programs is structured to prepare you with the ‘core’ business coursework and supplement that understanding with marketing-specific electives. The core subjects focus on finance, human resources, accounting, corporate management, organizational behavior, etc.
* On the other hand, the elective courses zero in on topics like market research, consumer behavior, product management, brand management, strategic selling, and promotional campaign management.
* As a marketing manager, you may have to analyze the demand for a particular product or perform a Cost-Volume-Profit analysis to determine the break-even point. Here, your B-school teachings will come handy. Therefore, the program is designed to equip you with a strong foundational knowledge of business administration and marketing concepts. And this learning can be applied across different industries and career fields.
* Choice is yours.
* Hope this information helps.
* All the best !!
Below is the list of few apps on which you can do course on Digital Marketing:
Coursera, Udemy, edx, Udacity, Futur Learn, Skillshare, BitClass, Upgrad, Simplilearn
Other than these, there are plenty of other YouTube Channels where you can learn about digital marketing,
Hello Vicky,
For a Digital Marketing Fresher or with less than 3 years experience, the average salary range is Rupees 2,00,000 to 4,00,000 in India. The highest salary for an executive is around 5,00,000 and the next level on the chart is the Manager Position.
* Our today’s generation is a digital generation . Before we understand the scope of Digital marketing in India 2021, let us first understand this industry. Digital marketing is a marketing strategy to promote products/services online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.
* In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies. Most bloggers can earn in the range of $100 to $1000 per month with 1-2 years site. Top Celebrity bloggers earn upwards of $10,000 per month.
You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques. Most professionals develop micro niche website focusing on specific topics to generate quality traffic.
Freelancing is the concept of offering your services to clients as an individual. Sitting at your home/office you can build your clients globally. Many online freelancing services like fiverr.com, freelancer.com, etc. are a great platform to start freelancing career.
If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.
You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetization.
Drop shipping a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express.
All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.
If you learn digital marketing you will open a door to many new online opportunities while studying or working in your present job. As per industry statistics many digital marketers have built their personal brand by becoming an influencer in selected niche. Students can work part-time online for various digital marketing agencies.
If you are passionate about teaching and have prior teaching experience, you can build a great career as Digital Marketing Trainer/Online Coach. To become a quality trainer you must develop in-depth practical understanding of each topic and work on real-time projects before delivering training. Become an online or classroom trainer only after your get adequate amount of experience with all the technologies.
As we have seen a dramatic increase in Work from Home (WFH) jobs due to Covid-19 pandemic. Due to Covid-19 many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy restore to normal level.
The demand of digital platforms has increased and as per some reports. 50% more time is spent by users on social media. This gives are great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers have increased due to many restrictions on offline activities.
I hope after reading “Scope of digital marketing in India” you now have clear direction of what opportunities are available for digital marketing professionals. You can learn this course from expert trainers.
* Hope this information helps !!
Hello there,
It takes 1 year to complete graphic designing diploma coarse but for bachelors it takes 4 years. And for digital marketing coarse it takes 3 years for bachelors and for diploma it takes 3 months. It totally depends on the time you are willing to invest in order to choose between bachelors and diploma.
Thank you.
Both the careers are good enough. In fact Digital Marketing requires Graphic design to highlight there marketing plans and strategies. In Digital Marketing you require Innovative ideas and in Graphic Design you require creative skills. You can chose any one of these.
Some of the skills required for Digital Marketing Manager are Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Google Analytics (Web Analytics).
Skills required for Graphic Designee are Excellent IT skills, especially with design and photo-editing software. Exceptional creativity and innovation. Excellent time management and organisational skills.
The salary for both these careers have median salary range of 10 to 15 Lakhs.
Hope this helps you.
Good Luck!!
Hi aspirant,
Earning depends on the skill set you have and it can be any path. If you are creative enough then you can earn more in Graphic Design. If you have innovative ideas then you can earn more in Digital Marketing field.
The salary for both these careers have salary range of 10 to 15 Lakhs. Both the careers are good enough. In fact Digital Marketing requires Graphic design to highlight there marketing plans and strategies. In Digital Marketing you require Innovative ideas and in Graphic Design you require creative skills. You can chose any one of these.
Hope this helped you.
All The Best!!
Both careers are good enough. In fact, Digital Marketing requires Graphic Design to highlight your marketing plans and strategies. In Digital Marketing you need innovative ideas and in Graphic Design you need creative skills. You can choose any of these.
Some of the skills required for the Digital Marketing Manager are Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Google Analytics (Web Analytics).
The skills required for the graphic designer are excellent IT skills, especially with photo editing and design software. Exceptional creativity and innovation. Excellent time management and organizational skills.
The salary for these two careers has a median salary range of 10 to 15 lakhs.
I hope this answer helps. All the very best for your future endeavors!
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