Hello aq,

Duration of the course depends on the institution, but there's minimum of 3 months course I'm digital marketing, which can also give you a good knowledge and opportunities to excel in this field.

You can checkout websites like upgrad and others, they give high quality education and best courses from top tier teachers.

It's better if you pursue your education after 10th also, and you can enroll in the course side by side,

You need to clear the course, and you can combine it with different skillsets to get the job/start your freelancing services for the same.

Mostly digital marketing is best combined with SEO/web development/graphic designing combined.

I hope it helps.

Best of luck

PGPM BL in SOIL is a unique program which provides the students with a 1 year full time program that provides exposure to the core business problems. Students are allowed to choose from a wide range of industry related projects and volunteer to solve real life problems.

Program Fees: INR 15 Lakhs

Eligibility:

• Candidates must have a full-time graduation degree with at least 55% marks in Engineering stream or 50% marks in Non-Engineering Stream.
• They must have at least 60% in 10th and 12th or equivalent.
• The minimum work experience required is 2 years and maximum is 5years. Internships or Part Time jobs are not considered as work experience. These must be full-time jobs only.

Selection process :

• Resume/Profile evaluation
• Shortlisting basis work experience and academic profile
• STAT test to assess a candidate's Leadership Potential, Reasoning & Ideation, Relationship Building, Self-Development potential
• Interview
• Final selection/Provisional Offer

Placements:

• The college has 97% placement since last 3 years
• Highest CTC- 17.96LPA
• Average CTC- 10.79LPA
• Median CTC - 12.56 LPA
• The students are from diverse background with average work ex of 3.25 years and average age between 25-26years. 37% students are females.
• Pre MBA salary on average is 4.3LPA and the students join with experience in IT Consulting (40%), Business Development (13%), Marketing (12%) and Others (35%)

Course:

• The most important facet of the course at SOIL is the experiential Immersion program which includes:
  • Himalayan Retreat
  • Social Innovation Program
  • Theatre and Ethics
  • Self-Leadership

4 years work experience is a good time for your to take this step and make the big move by graduating from a prestigious B-School like SOIL. If you are looking for something more socially involving and where you get direct on field exposure and job opportunities closer to the root cause then this is the right place for you.

A work experience in Manufacturing and Operations definitely is a plus as you will have a lot of insights into how the function happens at the root level and thereby you can understand the course very well. Given your experience, I would suggest taking up something closer to it as it will also boost your chances of placements and give you a higher career growth plus an advantage over your peers.

If your previous work experience involved Analytics or Finance in Operations part, undoubtedly go for it. You can also choose marketing. At the end of the day, it depends on how well you can pitch the learning you have from SOIL as an add on to the previous work experience. Look at what combination will be best for you keeping in view your long term goals.

All the best

Hello R S

Unfortunately the waitlist in SPJMIR does not move beyond 30-40 most of the time, as you are waitlisted at 52 the chances of you being selected are very low. So it's better if you look forward for other colleges and do not waste time waiting.

Although in 2018 the marketing waiting list got cleared till 60 so there's a little chance.

I hope it helps.

Best of luck

Social Media Marketing is adjunct with Digital Marketing. Rated as one of the top skills to learn and it has great growth prospects for the future. Scope of social media marketing includes:

• Conversion of leads
• Building engagement
• Create brand awareness and recognition
• Promotion and Advertising
• Research through audience data
• Brand communication
• Connecting with audience
• Increasing traffic on website
• Networking
• Influencer marketing
• Networking

For both personal and professional prospects in social media marketing, you must attain good knowledge of the following:

SEO and SME

SEO and SME make the core of social media marketing if you have a website to cater to. They are as effective as hashtags and can be a major source of lead conversation.

Digital Marketing

You need to have an adept knowledge of basic marketing principles. You don’t require a marketing degree, but foundational knowledge about how marketing works.

Viral content marketing

Understanding behavioral psychology is essential. Why are people attracted to certain posts? Why do people share certain posts? Content should elicit emotion from your audience.

Content Development and Engagement

You must have the ability to understand your target audience, their requirements and mindset. Developing content aligned with your audience and using various engagement methods can boost your content's viewership.

Brand Communication

A fundamental requirement is to communicate your message properly to the audience. From engaging and interacting with your audience to running campaigns, you need strong communication and branding skills.

In Depth knowledge of different platforms and their tools.

Each social media handle caters to different needs and requirements. You can understand the kind of audience available on the platform by using available tools and judging the purpose of that platform

Social Media Marketing Analytics

Learning how to check insights and deriving conclusions, it will help you make an informed decision about campaign performance.

Planning, Strategizing, Organizing and Management

Successful social media marketing requires strategic approach.

Copywriting

You must learn how to build a captivating story and motivating audience to engage with your social media post. It is difficult without great copywriting skills.

And most importantly, creativity

To keep followers engaged and hooked, and maintain differentiation, you need to consistently come up with new and engaging ideas, creative initiatives, and campaigns.

However, there is no formal education to attain in social media marketing. You may consider following ways to learn:

Courses

- Short term course in above mentioned topics

- Short term course in social media marketing on various online platforms like HubSpot, Google Garage, Cousera, EDX, Udemy, Skill Share

- Courses from institutes like NIIT, DSIM, NIIM, Digi Perform

- Online or Offline course in Digital Marketing for in depth knowledge

You may refer: https://dqxeclau.top/articles/15-online-courses-for-social-media-managers

Reading Social Media Blogs & Ebooks

This is one of the cardinal and excellent ways to learn about social media marketing and strategies. Blogs like Social Media Examiner will give you a great amount of insights and tips which can be of great help to learn practical knowledge and running campaigns.

Developing a blog or content and promoting on Social Media

Start content development or blog on a topic of your interest and learn about planning and marketing it on social media. This will give you insights about your performance, knowledge, exposure and areas to improve. Moreover, it will give you a practical exposure of your learnings.

A ttend webinars and workshops conducted by expects or watch their videos

There are many industry specific seminars and trainings conducted regularly. This will help you gain insights and network with people with similar interests. Networking explicitly leads to audience growth too.

Do internships

This is a good way to take up real life challenges, where you will be given targets and your performance will be assessed. Doing internships will provide you diversity of projects and great exposure.

I hope the information helps!

For any further queries, please ask.

All the best!

Hi...
One of the major differences while comparing MBA and PGDM is that MBA or Master of Business Administration is a degree course that can only be offered by the colleges affiliated to universities, whereas PGDM or Post Graduate Diploma in Management is a diploma course offered by autonomous institutes.

The Faculty of Management Studies (FMS), Delhi, is affiliated to Delhi University and hence offers an MBA degree. While MBA colleges likeSP Jain Institute of Management Studies and Research (SPJIMR) or Management Development Institute, Gurgaon are autonomous in nature and hence offer PGDM courses.

MBA vs. PGDM Differences
MBA and  PGDM Eligibility

The full-time graduate degree of minimum three years duration.

Different colleges set different cut-offs for percentage secured in graduation. However, on a broad basis, 50% is the accepted percentage level.

Candidate appearing in the final year of bachelors degree/equivalent qualification is eligible for the admission, provided he/she can produce a letter from their colleges head confirming about their present status as claimed.

Entrance Exams CAT, MAT, GMAT, IIFT, SNAP, IRMASAT, XAT, CMAT, NMAT, etc.

Qualification  MBA Degree course
PGDM Diploma course

Course Structure and Approach
MBA
University approved curriculum, hence, mostly theoretical based and uniform across institutes affiliated to a university.
Mostly semester-based system.
PGDM
Industry oriented program focused more on building soft skills.
Mostly trimester-based system.

Accreditation
MBA
Accredited by University Grants Commission (UGC)
PGDM
Accredited by All India Council for Technical Education (AICTE)
Perception
Both MBA and PGDM are viewed as equivalent during recruitment. The influencing factor is mostly the institute offering it. Also, while PGDM courses might be industry-oriented and preferred by the corporates, they might have to face roadblocks while applying to pursue higher education or jobs overseas

Hi...
BA Honours Marketing. ...

BA (Hons) in Marketing Management. ...

BA(Hons) - Global Business or Marketing Management. ...

Bachelor in Business Management and Marketing. ...

Bachelor of Arts (Honours) in Advertising. ...

Bachelor of Business Administration Major in Marketing. ...

Bachelor in Marketing Management.

BBA is one of the best courses if you wish to study business and management. BBA or Bachelors of Business Administration is a business and management course that helps students in creating opportunities for themselves in the business world. After completion of the course, one can pursue MBA for further studies and be more prepared before entering into the field, or one can join a high corporate job. There are different specialization programmes in MBA such as BBA in Human Resource Management, BBA in Finance, BBA in Foreign trade, etc.

I see that you have already chosen your field of study i.e BBA in Marketing.

I would suggest you to take admission in BBA in Digital Marketing. Digital Marketing is a new field of marketing which is growing at a rapid speed in India and all over the World. Today, social media has become a huge part of our lives. People or businesses become internet sensations overnight, all because of the power of social media. All businesses either, big or small, have an internet presence. With the help of digital marketing, businesses reach their clients who are sitting at their homes and increase their sales. That is why, digital marketing has become a new tool and a new skill which is highly in demand all over the World.

But don't just take my word for it.  You must have seen a number of advertisements with catchy slogans and imagery popping up on your mobile, the minute you open it. And without even realizing it, you get mesmerized by the advertizing alone, and buy the product. That is the power of Digital Marketing.

Let me tell you what Digital Marketing is. It is a new kind of marketing which has emerged after the increased use of internet. It covers wide range of subjects such as SEO (Search Engine Optimization), SEM(Search Engine Marketing), Social Media Marketing, E-Commerce, Lead Generation, Content Marketing, etc. Digital Marketing deals with marketing products or services using digital tools and technologies such as the internet, mobiles, etc. Digital Marketing has emerged as a thriving industry in the world. With the increase in the use of internet and with almost all companies competing online for a more wide space for themselves, the demand for digital marketers is growing rapidly.

BBA in digital marketing teaches students skills like sales pitches, analyzing marketing campaigns and finding strategies. Candidates need to have creative and innovative thinking skills and good communication skills in order to get a good job after the completion of the course.

BBA  in Digital Marketing

Duration- a three-year bachelor program available after 12th. It is divided into six semesters. The programme provides theoretical as well as practical knowledge of marketing. Many programmes such as Ad campaign, Google AdWords, youtube marketing, Google Analytics and Webmaster Tools and Search Engine Optimization are taught to children.

ELIGIBILITY CRITERIA

The eligibility criteria entirely depends on the specific institution in which the student aspires to apply to. The students are advised to check the specific college's website before applying to the course. But some of the common eligibility criteria is-

• Completed 12th exam with 50-55%.

ADMISSION PROCESS AND FEES

The admission process depends upon the institute itself. Admissions could be merit based or entrance based. Most of the colleges follow merit based admissions. For more information about the admission process and the fee structure, students should take some time to check out the online sites of particular institutions.

TOP COLLEGES IN INDIA

• Christ University, Bangalore
• Shaheed Sukhdev College of Business Studies, New Delhi
• New Delhi Institute of Management, Delhi
• Quantum University, Roorkee
• Flame University, Pune

MARKETS

• Digital Marketing Agencies
• Digital Marketing Department of MNCs and Companies
• Startups
• Data Analytics Agencies
• Internet Technology Businesses
• Social Media Marketing Agencies
• Online News Portals, Magazines and Similar Publications

Career Opportunities and Salary

• Market Research Analyst: Rs 3.5 lakh.

• Content Marketer/Manager: Rs 6.75 lakh and upwards.
• Digital Marketing Consultant: Rs 5 lakh.

• Conversion Rate Optimizer: Rs.2 lakh.

• SEO Manager/Professional: Rs 4 lakh

• Social Media Manager: Rs 4 lakh

• SEO Executive: Rs 4 lakh

• Email Marketer: Rs 4 lakh

Hi. Average salary of after an BBA is :

Marketing Executive -2-3 lahk annually

Marketing Manager - 5.87 lahk annually

There are other specializations of the BBA course who's annual salaries are as mentioned below :

Business Development Manager - Rs. 5.66 lahk

Executive assistant- 3.14 lahk

Human resource manager - Rs. 5.95 lahk

Operations Manager - Rs. 7.10. lahk

Once you gain experience, you can apply for job in big companies.  Big companies like TCS, Wipro, Ingosys pay 30k to 1 lahk per annually.

A BBA  student in marketing has great future as companies look for them as an alternate of MBA candidates.  With experience and market knowledge you can achieve what an MBA candidate will earn. Always remember a good company wants a good candidate as desperately as a good candidate wants a good company as a skilled employee is the biggest asset of the company.

Hello,

PGDM (Post Graduation Diploma in Management) in marketing at NMIMS (Narsee Monjee Institute of Management Studies), Bangalore

The faculty staffs are very good. Placement rate is satisfactory. It is really a great college and very good for marketing. It is AICTE approved. The total fees is around INR 16.50 Lakh. The course duration is 2 years. Course level is PG Diploma. According to NAAC It got A+ grade. The number of total seat is 60. The infrastructure of this college is great. It is one of the best institute for marketing. It has a market value, flexible learning method.

PGDM (Post Graduation Diploma in Management) in marketing at Great Lakes, Chennai

You must have work experience of 18 to 16 months, if you found to be exceptionally good in this field. This institute only accepts  CAT, XAT, GMAT, MAT or CMAT scores. It is really worthy institute for PGDM in marketing. There is international faculty, business ready manages, diversified industry interaction, rich peer learning and really strong alumni network. That is why it is worth going for it. There is no management quota in this institute. Here admissions are done on merit basis only. This institute is approved by All India Council for Technical Education (AICTE). AICTE is a statutory body under Department of Higher Education, Ministry of Human Resource Development, Government of India.  It is  a premier B school of the country and it is always tough to get into such schools as the number of applicants are very high. Good preparation is needed to be successful in the selection process.

Both of the institutes are private. NMIMS, Bangalore will be a better choice for a newbie and Great Lakes, Chennai is a better choice for the Experienced one. But the candidate must have at least work experience of two years. NMIMS is good for 2 years MBA course. The placement rate of NMIMS, Bangalore is better than that of Great Lakes, Chennai. But there is no doubt that Great Lakes provides much strong education than NMIMS, Bangalore. Otherwise both are very nice place to study and helpful for career. I wish you all the best for your future.

Hi,

MBA or the Master of Business Administration is a very popular and professional degree for upcoming professionals. MBA has different specialization like Human Resource, Finance, Marketing, General Management, Operations Management etc.

MBA in Finance

MBA in Finance is a 2 year post graduate degree with specialization in Finance. MBA in Finance is majorly concerned with providing with the knowledge of finances as well as accounts. MBA in Finance is suitable for the students who want to make a career Banking, Finance, Accounting, Corporate Finance etc. It prepares students with financial knowledge theoretically that helps in practical usage of it later. Also MBA in Finance is a popular choice as well as options for students since very long time.

MBA in Finance (Subjects)

MBA in Finance includes various subjects that are covered over a period of two years. These subjects sometimes are different in terms of names and content as per different universities and their criteria. The subjects are Financial Management, Portfolio Management, Finance Planning, Advance Marketing, Capital Budgeting, Capital Rationing, Inventory and Cash Management etc.

Dual Specialization with Finance (Marketing or Operations)

An MBA degree with dual specialization not only builds a better resume. But, also helps in creating as well as generating more opportunities as well as options for the students pursuing it.

As far as you are concerned about which dual specialization to opt for. You can check out below mentioned points.

• Marketing - MBA including marketing consists of the study products, brands, consumer behavior etc. Marketing also helps in developing skills like communication, analytical, market as well as product understanding. Marketing not only deals with branding but also includes advertising, promotions, market research etc.

MBA with marketing can help not only in polishing your skill set. But can also help you getting a good salary or salary hike. Many professionals these days purposely opt for marketing as It hold a great value in the market. The packages offered in Marketing are attractive with great incentive options as well.

• Operations - MBA in Operations or Operations Management is majorly concerned as well as aimed at planning, creating, organizing as well as supervising organizational activities and tasks. It includes extensive research as well as knowledge for further decision making.

Operations can be best career for those who fully want to involve in the organizations working cycle in terms of all aspects. MBA including Operations as a specialization will include things like supply chain management, logistics, inventory management etc.

For your information some of the best options for specializations are -

1. Finance and Marketing
2. Marketing and Human Resource
3. Sales and Marketing
4. Marketing and Operations
5. Human Resource and Operations

These are some of the most common and best options to consider while going for or opting for dual specializations.

In my opinion you should surely do your specialization in Marketing. Though both marketing and operations are good. But the best and efficient option to choose would be Marketing. Check out below for better understanding.

Why Finance with Marketing as dual specialization option ?

Finance with Marketing is considered as the best option to select as far as you are concerned with doing a dual specialization. Choosing this as an option will help you land a good job as well as a good package. Mostly organizations prefer candidates with this particular specialization as all organizations whether big or small wants the candidate to not only increase the finances of the company or have the knowledge of it but should also be aware of marketing strategies and having that in a candidate would be a great deal for them.

Also there are various roles in Finance that includes a lot of part of marketing and having the knowledge of the same will be great.

Freshers with this dual specialization can easily land good jobs options with attractive packages that might range from 6 to 8 lakhs per annum and might increase with your experience.

Also the best MBA colleges are also providing Finance and Marketing together. Also recruiters these days prefer candidates with dual specializations as well as good knowledge of the subjects.

Finance and Marketing both go together really well and are a great combination to pursue together as dual specialization.

Thanks