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Although more cultural psychologists conduct research, they also work in academia or help form public policy, such as determining the root cause of poverty in a particular area of the world. Likewise, cultural psychologists are interested in a great many topics, including the socio-cultural basis for human behavior, the primary elements that drive the moral and ethical attitudes of various cultures, societal decision-making, and ethnopolitical conflict.

Cultural psychologists work in a wide variety of settings. For instance, with the rise in immigrant populations throughout all societies, the demand for cultural psychologists in the field of counseling has gained attention. The need for individuals, who can counsel people of all cultures and understand the challenges they may face, cannot be overstated. Counseling psychologists who specialize in cultural psychology work in mental health clinics, hospitals, various community agencies, and private practice.

Many cultural psychologists work in research at a college or university, or in a research facility. In this way, cultural psychologists have the unique opportunity to make significant contributions to people from all cultures. In these settings, they conduct research, frame experiments, recruit individuals from different cultural backgrounds, test hypotheses, and interpret their data to discover ways in which diverse cultures influence human behavior.

Just a few of the most common areas for employment, include:

• Schools, including universities and colleges
• Private practice
• Government agencies
• Research firms
• Human resource departments
• Facilities that offer counseling services
• Healthcare facilities and hospitals
• Consulting firms
• Mental health facilities