Hello Robin, 

The information that they will be providing  is about the upcoming events that will be taking in KEAM and email will be treated as the official eamil for which other useful information will be sent to you regarding the information about the events and many important things about the college 

Here i am sharing a link with you for your better understanding 

https://engineering.careers360.com/articles/keam

Hope this gonna be helpful and you can ask for further clarification