SWOT analysis is an important tool for analyzing a company's internal and external environment by identifying strengths, weaknesses, opportunities, and threats.

• Strengths: Positive internal characteristics

• Weaknesses: Negative internal factors

• Opportunities: Positive external factors

• Threats: Externally threatening factors

SWOT analysis is a great way to put your ideas to the test. You can conduct a thorough analysis to see if you've come up with a solid and worthwhile concept that fits your project, industry, or company environment.

SWOT analysis can assist you and your company in:

- Taking measures in the event of threats

- Moving fast and grasping chances

- Maintaining and developing internal strengths

- Work on improving your flaws.

I first learned about this notion while studying digital marketing at NIIT (https://www.niit.com/india/) one of India's most elite institutions. Essentially, I took their full-stack digital marketing course, during which I learnt and mastered major theories and practical aspects of digital marketing. The degree and guaranteed job that you will receive after completing the course are the highlights of this course.