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Question : Which concept is highlighted in the given statement?
Statement:  It refers to those factors which affect the marketing decisions but are not control lable at the firms level.
 

Option 1: Controllable factors
 

Option 2: Non controllable factors
 

Option 3: Accurate factors
 

Option 4: None of the above


Team Careers360 15th Jan, 2024
Answer (1)
Team Careers360 18th Jan, 2024

Correct Answer: Non controllable factors


Solution : Non control level factors or environmental variables refers to those factors which affect the marketing decisions but are not controllable firm's level. For example it is very difficult to control political factors like government policy or economic factors like inflation rate.

Hence, option B is correct.

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