Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
The IIM Indore Programme in Advanced Marketing Management is designed to deliver the core skills of marketing management and integrated marketing communication defining effective communication strategy to understand how to make communication strategy for the benefit of the organization. The course includes distribution and price management to design then channels of product distribution and price management according to the market needs.
The Advanced Marketing Management Programme by IIM Indore offers knowledge of Digital marketing including social media marketing and search engine optimization to reach the targeted customers over the internet. The course teaches customer-centric management which includes research about the needs of the customer to come up with the product or services which suits the needs of the targeted customer.
The Advanced Marketing Management syllabus encourages students to learn about various behavioural decision theories to understand the decision-making behaviour of the customer and learn the strategy to manage brand equity. The programme focuses on traditional and digital marketing by understanding the need for multi-channel retailing over traditional omnichannel retailing to generate more leads and compete with the market with new plans and strategies.
The Highlights
- 100% online mode of learning
- 3 days compulsory campus visit
- Certification from IIM Indore
- Top faculties with vast experience
- Context-specific materials designed for working professionals
- Focus on real business use cases
- Alumni status of IIM Indore Executive Education
Programme Offerings
- assignments
- case discussion
- project work
- Online lectures
- Term Papers
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
Executive Programme in Advanced Marketing Management
Tenure | Fee |
At the time of Registration | Rs. 10,000 |
1st Installment | Rs. 61,500 |
2nd Installment | Rs. 60,000 |
3rd Installment | Rs. 60,000 |
4th Installment | Rs. 42,500 |
- The Executive Programme in Advanced Marketing Management fees must be paid RS. 2,49,000 (exclusive of Registration fee) + GST, there is an option to pay the fees in 4 installments of RS. 62,500 + 66,000 + 66,000 + 48,900 respectively. excluding RS. 10,000 at the time of Registration.
Eligibility Criteria
For Admission in Executive Programme in Advanced Marketing Management from IIM Indore training course, the candidate should have :
- Graduation degree from a recognized university in any discipline
- 50% or more grades in Graduation or equivalent degree
- 5 years of work experience post-graduation
Certification Qualifying Details
- Candidates must compulsorily complete 75% attendance and score minimum grades decided by the institution in Quizzes, Assignment, Tests and examination to get completion certificate of Executive Programme in Advanced Marketing Management by IIM Indore.
What you will learn
After completing the IIM Indore Executive Programme in Advanced Marketing Management online certification course, candidates will be able to :
- Analyse Market
- Manage Advertising and Promotion
- Make Marketing Strategy
- Manage Sales
Who it is for
Candidates having 50% or more grades in Graduation or equivalent degree along with minimum work experience of 5 years after completing graduation degree, who want to become digital marketing specialist, SEO professional, Marketing consultant and sales professional can join this course.
Admission Details
Step 1. To know more about the IIM Indore Executive Programme in Advanced Marketing Management online Course, open the course website https://timespro.com/executive-education/iim-indore-executive-programme-in-advanced-marketing-management
Step 2. Fill the details like name, email, work experience in the form available on the page
Step 3. Agree to Terms and conditions
Step 4. Click on the “Apply Now” button below the form
Step 5. The Program advisor will connect with you
Application Details
Step 1. To apply for the IIM Indore Executive Programme in Advanced Marketing Management online training, go to the application page by clicking on the link below https://timestsw.secure.force.com/applyProgram/?programId=a060o00001dshcoAAA&programId=
Step 2. Fill the form with First name, Last name, Email and Phone number
Step 3. Click on the ‘Send OTP’ button
Step 4. Submit the OTP to verify your Account
Step 5. Sign In by the credentials received in the email
Step 6. Submit the self-attested Graduation or equivalent Degree
Step 7. Submit your Resume
Step 8. Pay the programme Fees to enroll
The Syllabus
- Segmentation
- Pricing
- Distribution
- Promotion
Marketing Strategy and Practice
- SWOT analysis
- Target market selection
- Market mix strategy formation
- Marketing tactics development
Marketing Research Methods
- Qualitative and interpretive approaches
- Quantitative techniques
Customer Insight
- Foundational psychological, sociological and cultural theories to understand behavior of consumers
Data-Driven Marketing
- Measure the effectiveness of your marketing tactics
- Gain customer insights
- Use data insights to plan your marketing strategy
Strategic Brand Management
- Learn the strategies and tactics to build, measure and manage brand equity.
Product Innovation Management
- Innovate and manage the product development process
- Develop new and improved products
Price Management
• Pricing management
Distribution Management
- Design of distribution channels
Integrated Marketing Communication
- Critical nature of integrated marketing communications
- Key elements of an effective marketing communication mix
- Understand how to develop an effective integrated communication strategy
Digital Marketing Strategy
- Search engine optimisation and marketing
- Learn about paid media and owned media
- Social media marketing
Customer-centric Management
- Define the new customer purchasing journey
- Identify and influence the new consumer
- Learn how you differentiate from the competition
- Learn to apply experience design thinking to create a customer experience strategy
Consumer Neuroscience and Neuromarketing
- Cognitive neuroscience based on behavioral decision theories
- Consumer decision-making
Leading the Integration of Digital and Traditional Channels
- Creating marketing vision
- Understand the evolution of "multi-channel retailing" to "omnichannel retailing"
- How combining traditional and digital brings marketing success
Evaluation process
Candidates must cross a minimum marks parameter set by the institution in the Quizzes, Assignments, Tests and Examinations and complete 75% attendance to get IIM Indore Executive Programme in Advanced Marketing Management completion Certificate. The In-course Assessments includes :
- Quizzes
- Assignment
- Test
- Examination
Candidates must score minimum grades decided by the institution to complete the course.
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
The exact duration of an Advanced Marketing Management online course is 12 Months.
Students having 50% or more grades in Bachelor's degree or equivalent with at least 5 years of working experience after graduation can enroll in this course.
Candidates will have to pay the fee in 4 installments.
Post completion of Executive Programme in Advanced Marketing Management by IIM Indore, candidates can apply for Advertising Manager, Sales Manager, Marketing Manager and many more job roles.