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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
The Syllabus
- Introduction to Business Environment & Economics
- Introduction to Business Management
- Statistics and Introductory Data Analysis
- Data Visualisation
- Ethics of Business
- Legal Aspects of Business
- Business Communication
- Evolution of Sales and Marketing
- STP and Marketing Mix
- Market Oriented Approach and Brand Management
- Consumer Behaviour, B2B and B2C Marketing
- Digital Marketing: Tools and Techniques
- Social Media and Influencer Marketing
- Digital Marketing Analytics
- Introduction to Finance and Time Value of Money
- Financial Accounting Fundamentals
- Cost and Managerial Accounting
- Understanding Capital Structure
- Perspectives on Individual Dimensions
- Perspectives on Group and Organisational Dimensions
- Human Resource Management
- Performance and Reward Management
- Negotiation
- Industrial Relations
- Introduction to Operations
- Lean, Six Sigma and Quality Control
- Inventory Management
- Fundamentals of Supply Chain Management
- Organisational Strategy
- Entrepreneurship
- Innovation and Design Thinking/ VUCA/ Blue Ocean
- Strategic Decision Making
- Digital Transformation in Businesses
- AI / ML/ Block Chain
- Managing Business Sustainability
- Predictive and Prescriptive Analytics
- Big Data Analytics