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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate Availability
INR 1000yes

The fees for the course Managing Services is :

Fees componentsAmount
Exam feesRs. 1,000

The Syllabus

  • What is Service?/Evolving Service Markets/The Service Customers/Product Service Systems/The Service Act    
  • Seamless Service

  • Service Management Elements/Core Vs. Supplementary Services/Intangibility of Services/Response to IHIP Challenges/Process & Promotion/Process Issues in Service

  • Challenges of Services-1/Service Uniqueness-2/Consumer in the Services Flow-1/Service Consumer Behaviour-2/Customer Co Creation of Services-1/Customer Co Creation of Services-2

  • Positioning the Service Offering/Important Vs. Determinant  attributes/Positioning & Brand Creation/Positioning Maps/Designing & Managing Service as a Process/Balancing Demand & Capacity

  • Service Logistics & Service Channels/E-Services/Service Failure/Service & the New Media/Service Recovery/Integrating People & Process for Service Leadership

  • Pricing Fundamentals/Pricing Fundamentals/Service Pricing/Service Pricing/Revenue Management/Revenue Management

  • Managing Service Productivity/Developing the Relation Focused Service Excellence/Customer as Co-creator

  • Service Entrepreneurs/Service Professionals/Service Business Models/Service Globalization/Creating Customer focused Service Leadership

Instructors

Articles

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