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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesCU BoulderCoursera

Search and Display Advertising fee structure

Description

Fee in INR

1 month

Rs. 4,117

3 months

Rs. 8,234

6 months

Rs. 12,352


The Syllabus

Videos
  • Search, Intent, Market
  • Key Terms
  • How Search Works, the Bidding Process
Readings
  • What Exactly is the Difference Between SEO and SEM
  • Google Adwords: Pros and Cons
  • 7 Quick Tips: Adwords on a Small Budget
  • PPC Keyword Match Types
Practice Exercise
  • Module 1 Quiz

Videos
  • Payment Models
  • Pre-campaign Budgeting
Readings
  • Everything You Should Know for Your First Google Ads Campaign
  • Adwords and Ad Extensions
  • Sitelink Best Practices
  • Ad Copy: How To

Videos
  • Basic Campaign Setup, Targeting
  • Budgeting, Timing, and Rotation
  • Ad Extensions, Callouts, and Call Extensions
  • Ad Groups
  • Writing and Launching an Ad
Readings
  • Google Recommendations: Are They Helping or Hurting?
  • Google Ads: Automated Bidding
  • Demographic Targeting for Search Campaigns
  • Online Study Guide
  • Online Certification

Videos
  • Keyword Optimization
  • Optimizing Ad Copy
  • Negative Keywords
Readings
  • Guide to Setting Up Adwords Account
  • Adwords Account Structure Guide
  • Google Ads Campai

Articles

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