Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Executive Development Program in Marketing Analytics is a five months course. The course will have a run-time for 3 hours every week on Sunday between 10 AM to 1 PM.
This course will provide the right tools and techniques to all its participants who will, in turn, offer marketing managers to make better investments. In the duration of the course, the participants will be taught methods like awareness, loyalty, satisfaction, distribution levels, market share, and others and how these are linked to the financial outcome of the firms.
The course also gives an opportunity to quantify the impact of marketing efforts with minute attention to access their short and long-term implication on the organisation firm. The Marketing Analysis course is regarded as an absolute necessity for all working professionals in sales, marketing, business development, branding, advertising, analysts, and executives.
Marketing Analytics is the most essential part of any organisation, for those seeking to establish themselves in this field, the Executive Development Program in Marketing Analytics is the best choice. For further information on how to achieve it, this article consists of all essential contents including eligibility, career opportunities, admission process, fees, and many more.
The Highlights
- Five months course
- Weekend classes
- Certificate of completion by XLRI
- Eminent Faculty
- Course content by XLRI
Programme Offerings
- Social Media
- cloud campus
- weekend schedule
- live sessions
- Mobile Platform
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | XLRI Jamshedpur |
The Executive Development Program in Marketing Analytics fee details have been mentioned below:
Programme Fee
Type of Students | Amount |
Indian | Rs. 70,000+GST |
International | USD 1600 |
Installment Schedule
The installment details for the course have been mentioned below:
Installment | 1st Installment | 2nd Installment | 3rd Installment |
Indian Students | Rs. 30,000+GST | Rs. 15,000+GST | Rs. 25000+GST |
International Students | USD 650 | USD 400 | USD 550 |
Eligibility Criteria
Educational Qualification
Indian participants who wish to pursue the Executive Development Program in Marketing Analytics must have a 10+2+3 for both Graduate and Diploma holders from any recognised university. It can be under UGC, AICTE, DEC, AIU, or the State Government.
International students who wish to enrol in this course must have a Graduation degree or any other equivalent degree or institution in their respective country.
Skills
Students enrolling in this course must be proficient in the English language, whether it be spoken or written. This is an absolute mandatory criterion.
Work Experience
Each participant is required to have at least a minimum of 4 years of work experience before they can apply for this course.
Certificate Qualifying Details
Participants will get a Certificate of Completion by XLRI as soon as they pay the due fees and complete the program.
What you will learn
The Executive Development Program in Marketing Analytics aims to teach all its participants in great detail what will come in handy while analysing the market. For this purpose, this programme solely intends to provide the students with the best analytical tools to help them with the research and make their organisation gain a complete advantage over their competitors. Some of the things students learn on completion of the course include :
- Understanding Data from a complete professional perspective.
- Market Analysis and the best ways to use it to their complete advantage.
- Customer Analysis helps them to retain sales and provide better products.
- Product Analysis and the need for development through feedback and other reforms.
- Pricing Analysis will help them to set the price of a product maximising the profits of the firm.
- Social Media Analysis and how to make their products appeal to a greater percentage of people.
- Sales Promotion which will include all the ways to maximise sales and how they can implement these techniques.
- Advertisement and how to effectively reduce cost on them while retaining the best possible outcomes from it.
- Distribution, wherever it is necessary, and how to effectively capture a market.
Who it is for
- Working experts with jobs in Sales, Marketing, Business Development, Retailing, Branding, Advertising, Communications, and Digital Marketing who have explicit obligations to showcase their items and administrations around the world.
- Experienced Marketers and Product Managers who are trying to utilize huge databases of client and contender data to figure and drive basic advertising systems.
- Analysts and Executives who wish to apply analytics to information-rich conditions to look for important and pertinent bits of knowledge.
- Senior Managers and Finance and Account Executives hoping to help in key business choices that impact the income possibilities of the association
Application Details
There is no option in contrast to making an application in this course other than on the web. All applications for The Executive Development Program in Marketing Analytics must be made through an online application structure.
- For Application, the understudies can enlist at the site online at www.talentedge.com or at XLRI's site at https://vil.xlri.ac.in/
- Payment can be made through credit or debit card while filling the application structure or through portions as draft or pay orders.
- All demand draft or pay arrangements alongside a duplicate of the application structure must be sent to the Student Relations Manager.
- The last date for application is May 09.
The Syllabus
Basics of Statical DataInterpretation on MS Excel.
Sales Forecasting, Market Share Analysis, Other Market, Other Market Performances. Performance Indicators like Penetration, Performance Indicators like Penetration, Usage, Brand, Band Performance, Satisfaction.
Customer Analysis, Customer Profitability Analysis, Lifetime Value, Acquisition, Retention Costs, and Rates.
Analysis of Product Portfolio, Product Sales Forecasting, Analysing Cannibalization.
Analysis of Product Portfolio, Product Sales Forecasting, Analysing Cannibalization.
Sizing of SalesForce, Call Planning Effort, Territorial Planning, Setting Targets, Planning of Compensation, Performance Appraisal, Distributor, Number, Margin and Profitability, Performance Appraisal.
Performance of Ads, Media Planning, Setting Advertising, Sales Promotion Budget. Measuring Retail Lift and Promotional Lift.
Understanding the Metrics behind Social Media and how to implement them in sales.
Bringing it all together by Allocation of Resources and Performance Appraisal.
Evaluation process
Initially, a minimum attendance of 75 percent to every live lecture must be kept up by all possibilities for effectively making sure about the endorsement of this course.
There are period assessments all through the term of the course. These assessments are done in the form of quizzes, assignments, projects, and other subjective evaluations as they are regarded as vital by the faculty regarding this course.
Participants who can effectively secure both criteria as referenced above are granted the authentication of culmination for Executive Development Program in Talent Management and awarded a certificate by XLRI.