Online Marketing Courses & Certifications

The emergence of online and social media outlets has resulted in a noticeable shift in our consumption of conventional media. As the communications environment evolves, organizations and brands must rely on public PR specialists to assist them to manage their public image and thereby favourably affect their bottom line. The Public Relations (PR) online course is offered by UCT to teach about various PR practices.

Do you want to be known as a strategic and proactive PR manager? The Public Relations (PR) certification by Getsmarter and the University of Cape Town provides an ideal chance to advance or establish a career in public relations by learning about the most recent strategies and methods for effective public relations practice in the digital era. The Public Relations (PR) syllabus teaches how to develop PR strategy and obtain the confidence to construct great public partnerships and Mass communication tactics. The course develops critical abilities for starting or advancing a career in public relations.

Digital Strategies for Business: Leading the Next-Generation Enterprise online course focuses on how to create new strategies and business models for your company or business so that it can thrive in the digital age. It offers real-world case studies of Coca Cola, British Airways, and iPhone by Apple, giving a wide range of digital trailblazers and traditional enterprises to provide you with a comprehensive understanding of the concept. 

Digital Strategies for Business: Leading the Next-Generation Enterprise course is a result of the collaboration between Columbia Business School Executive Education and Emeritus. Experienced faculty who are revered professors in business will be teaching the course. Moreover, the course syllabus follows a combination of fun and interactive learning tools to help you successfully complete the course. 

Digital Strategies for Business: Leading the Next-Generation Enterprise programme by Emeritus is a three-month course with an admission fee of US $1,500. Candidates need to have prior work experience if they wish to understand this course deeply. They must also study for 2-4 hours weekly to complete the course successfully.

The Digital Marketing Immersive: Singapore certification course, curated with insights from General Assembly’s global network of experts, offers a full-time boot camp experience. Apart from an extensive industry-relevant curriculum, you will also receive one-on-one career coaching, expert-vetted course work, and connections to top employers for excellent job opportunities.

By pursuing the Digital Marketing Immersive: Singapore online course, you will create customer-first marketing strategies and drive transformation and business results across industries. You will also learn to execute a strategic and creative approach towards digital marketing.

This training will help you master the usage and application of digital marketing tools and techniques. The Digital Marketing Immersive: Singapore syllabus also covers content marketing strategies, fundamental digital marketing concepts, and lead generation through paid search, Google analytics, etc.

Moreover, you will be trained to work cross-functionally with clients, stakeholders, fellow marketers, and real-world customers. The Digital Marketing Immersive: Singapore programme is designed to hone your teamwork, client management, presentation, UX design, and web development skills. What’s more, you will receive personalised job support from General Assembly and a dedicated career coach.

The Expert Digital Marketing programme by ikigaiHub is a practical digital marketing Bootcamp that offers hands-on digital marketing training. The course follows an in-person format of teaching with classes held in ikigaiHub’s Bangalore location.

Throughout the Expert Digital Marketing training, you will gain exposure to over 15 tools such as Moz, Canva, buffer, Yoast, MailChimp, and more. The course will be conducted by experienced instructors, including digital marketing specialists and CEOs.

During ikigaiHub’s Expert Digital Marketing course, you will completely understand the fundamentals of digital marketing. This 10-week-long programme will also offer guest lectures from industry experts, 100% placement support, and one-on-one mentorship. 

The Expert Digital Marketing syllabus comprehensively covers all significant dimensions of digital marketing. It consists of 60+ hours of content, live projects, live sessions, case study projects, etc. You will learn in a collaborative environment that enables you to interact with mentors and fellow peers. 

During the ten weeks Mastering Sales: A Toolkit for Success program, salespersons will build on their existing skills and methodologies to learn best practices for sales. This is a high-performance-based online course, during which candidates will get to interact with global sales leaders and get to push their learning process through an exclusive sales toolkit. 

The Kellogg Mastering Sales: A Toolkit for Success course focuses on creating high-impact sellers through knowledge, discipline, and skill. The training curriculum derives from the Kellogg Sales Institute’s research to teach practical and proven techniques to drive sales. Moreover, the candidate’s learning will be complemented by a sales toolkit with over 30 cutting-edge sales tools. 

The online course on Mastering Sales: A Toolkit for Success by Emeritus has an expert instructor from the Kellogg School of Management along with a distinguished panel of guest speakers. Besides, it provides practical learning and enrichment through industry interactions, peer review sessions, and personal assessment opportunities.

Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course. 

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

Despite the introduction of new marketing strategies, many businesses still rely primarily on sales for making a profit. The Sales Management online course is designed to teach skills that are quite important and realistic, so that participants may not only increase their grasp of industry trends in sales promotions, but also increase their ability to establish, educate, encourage, and analyze sales teams.

Sales planning is an integrated business activity that may have a big influence on a company’s profitability. The Sales Management Training teaches how to do market cost study, choose suitable customer relationship management (CRM) methods, develop marketing strategies, and assess the effect of company operations.

The Sales Management syllabus includes class-wide digital conversations that encourage students to learn from one another and debate current concerns such as closing strategies and recruitment obstacles. Along with course material, these discussions are intended to assist in developing confidence in one's abilities to lead the sales department in any organisation.

Keeping up with the recent digitization of marketing practices is the need of the hour for organizations. Technologies like cloud computing and AI have proliferated the B2B and B2C markets and have transformed consumer behavior. This course on Digital Marketing: Data, Automation, AI, and Analytics by Emeritus trains candidates in modern data analytics and automation skills.

Through a plethora of industry examples, including those of big players like Google and FedEx, the Digital Marketing: Data, Automation, AI, and Analytics online course explores customer journey maps and the aspect of storytelling in marketing. Further, candidates enrolled in this course will take a practical approach by solving real-life marketing problems.

Kellogg School of Business has partnered with Emirates to offer Digital Marketing: Data, Automation, AI, and Analytics training. Therefore, candidates who complete the program will receive a digital certificate from the institution and can use this to boost their career opportunities. The two-month training program is entirely online and requires 2-4 hours of study per week.

Marketing Analytics and AI: Strategies and Tools certification course has been designed by UC Berkeley Executive Education to teach working professionals the principles of marketing analytics. The extensive curriculum is covered over two months through online lectures. 

In only a matter of two months, the Marketing Analytics and AI: Strategies and Tools online programme will teach you how best to use data analytics for making informed marketing decisions and gain an edge over your competitors. You'll also learn about the core analytics model, frameworks, and tools. 

As the course progresses, you'll be further undertaking real-world case studies of successful brands to understand the nuances of marketing analytics. This way, the Marketing Analytics and AI: Strategies and Tools course will make you adept at taking a data-driven marketing approach. 

At last, when you have completed the Marketing Analytics and AI: Strategies and Tools online course as required, you will get a digital certificate of completion to certify your skills. 

The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam. 

The ‘Agri-Food Systems Analysis’ online course is developed and offered on the  Edx online education provider platform by Doane University. The online programme will take approximately eight weeks to complete as the candidate has to spend ten to fifteen hours each week. This course is about the study of the economic, social, and environmental factors that influence the sustainability of food systems and deciphering solutions for policymakers and decision-makers in the industries.

The students of the ‘Agri-Food Systems Analysis’ training course will know about the role of the various departments like finance, agriculture, commerce, health and environment in different countries and the significance of them working together to face the challenges of sustainability. 

This business and management course in the intermediate level instructed by Amanda Mckinney (Associate dean and executive director at the Institute of Human and Planetary Health) will help the learners understand the economic and social aspects of health, climate change, living conditions which enable the policymakers and leaders in the business industry to frame relevant policies. The learners can join the programme either by paying the fee or free of cost. In the free mode, the students will have only a limited duration of access to the course. 

The course of the Iterative Innovation Process by edX gives an amazing chance to all the individuals who want to create the framework of innovative ideas and are interested to work for them. The Iterative Innovation Process programme is created by the faculty from Massachusetts Institute of Technology in association with the platform of edX. Participants should spend 8 weeks pursuing this course. The Iterative Innovation Process training is an online learning programme.

The candidates may audit the course for free. They must spend 4-6 hours per week for the understanding of the subject. Certification for the Iterative Innovation Process training is available. The candidates who want to enrol themselves for the verified track certification need to pay the fees according to the guidelines given by the creator platform. Certificates available here are easily shareable to other platforms. The Iterative Innovation Process certification course presented here on the edX platform is an introductory level programme. Learners will learn about the required techniques which are needed in the field to work professionally.

With the Innovation and Technology Management in Tourism and Hospitality course, candidates get an opportunity to understand various applications & methods of integration of modern innovations & technologies to revolutionize the hospitality & tourism industry. Various key factors of business management shall also be taught to Innovation and Technology Management in Tourism and Hospitality Certification takers such as marketing practices, revenue management, revenue strategies, customer services, curated business environments & various business models. 

The video lectures extend up to 8 weeks & the constant helpful & relevant course handouts ensure maximum engagement of the course takers with the course material & learning. With the help of Innovation and Technology Management in Tourism and Hospitality Training, candidates will be able to communicate with various industry stakeholders, including commercial organizations in a much better manner about the areas of ICTs and innovation. Course takers will also get to experience the usage of big data analytics in the field of hospitality & tourism for more accurate & beneficial decision-making. There are 2 tracks of study which are offered in the self-paced mode. One is the audit mode which offers limited-period access to the course materials whereas in the verified mode, the candidates will be getting unlimited access to the course.

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario. 

The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting,  markets, distribution, management of sales force, advertising and promotion. 

Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles.  The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.

The number of companies has improved a lot in the marketplace to give a platform to people who want to sell their products and make their brand popular in the marketplace. As compared to physical goods, they are intangible services that give the benefit of testing the service and then paying for it. More services are offered through companies to build a relationship with the clients by giving them a chance to know and test the service without any added cost. 

Using the knowledge provided from this Special Services Marketing in India Course on Swayam, the candidates can learn the basic as well as the advanced knowledge about services and how to present to the customers. The effect of different kinds of services on the economy of the country is also taught to the candidates. The focus on quality more than quantity is fit in the candidate’s mind to make them aware of its importance in any company.

Candidates who want to pursue a career in marketing from big companies can take advantage of this course. Many companies have taken benefits of services and brought their marketing team to implement new plans for attracting more customers.

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

Retail Management Certification intends to provide the students enrolled with an introduction to the retail sector, its ideas, and procedures, as well as the chance to comprehend the responsibilities of a retail manager.

The various components of the retail mix, such as retailer types, multichannel retailing, consumer purchasing patterns, retail marketing strategies, choosing retail site locations, supply chain management, merchandising, pricing, store management, store layout & design, and customer service, will be emphasised in Retail Management classes.

All students enrolled will get a Retail Management Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India.

The Fundamentals of Legal Aspects of Business certification course is specifically designed for those students who are pursuing Law. However, candidates pursuing courses from other departments such as Commerce, HR, or Management can also apply for this course. The course deals with the legal aspects of businesses. Candidates will gain information on topics like the fundamentals of legal actions in various businesses, how to handle situations, what the act tells us regarding different issues, etc. 

Candidates can access the course for free in online mode since it is a 100 percent online program. Students need to spend at least 8 weeks completing the Fundamentals of Legal Aspects of the Business certification syllabus. The course is offered by Gujarat University in association with the platform of Swayam. This is an undergraduate-level online course. The course offers the student's study materials, tests, and quizzes for a better understanding of the course. Candidates can acquire certificates for the course too if they complete the minimum requirement announced by the creator of the course. Candidates can study for the Fundamentals of Legal Aspects of Business online course from the given study materials whenever it is possible for them to do so. This is a self-paced course and requires no specific timing to study for the program.

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

The Digital Marketing: A Strategic Perspective course is being offered by getting Smarter in collaboration with Yale University in online mode. The course is an eight weeks programme during which learners will be able to get an idea about digital marketing and its tools. The Digital Marketing: A Strategic Perspective course has been designed not only for freshers but also for professionals such as executives, entrepreneurs, digital marketing strategists, etc. By going through this course, candidates will be able to learn the use of analytics, data, emerging technologies used in digital marketing and know different opportunities available in this field. 

Digital Marketing: A Strategic Perspective course will be held in online mode with English as a medium of instruction. This is self-paced online learning and investing 6 to 8 hours per week would help the learners complete the course on time. The course will be instructed by professor K Sudhir, Yale school of management and professor Jiwoong Shin, professor of marketing at Yale School of Management. To apply for this course, candidates must visit the official website of the provider and register. The Digital Marketing: A Strategic Perspective course fee is Rs.193,258 which has to be paid in online mode. To get all details related to this course, eligibility, the application process, etc, go through the article below.