BBA Digital Marketing is a three-year degree programme at an undergraduate level. It prepares the students to attract customers with the help of digital media and how to market different products and services. During the course, students learn many skills such as sales conversions, analysing marketing campaigns and different promotion strategies. More than 100 institutes in India offer a BBA degree in Digital Marketing. Some topics covered in the BBA Digital Marketing course are Fundamentals of Digital Marketing and E-Business, Content Marketing, Search Engine Optimisation and Search Engine Marketing.
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| Particulars | Values |
|---|---|
Course Name | BBA in Digital Marketing |
Course Duration | Three years |
BBA Digital Marketing Semesters | Six semesters |
BBA Digital Marketing Mode of Examination | Offline mode |
BBA Digital Marketing Eligibility | 10+2 with 50 per cent |
BBA Digital Marketing Admission Process | Merit-Based or Entrance Exam |
BBA Digital Marketing Average Salary | Rs. 2.01 Lakhs to Rs. 6.60 Lakhs |
BBA Digital Marketing Top Recruiters | Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra |
BBA Digital Marketing Job Profiles | Digital marketing manager, Pay-per-click manager, Brand market specialist, Content strategist, and E-commerce specialist. |
BBA Digital Marketing is a popular course offered in the field of management. It is an undergraduate degree programme that provides students with the knowledge and skills required to attract customers through various digital platforms.
The eligibility requirements of Digital Marketing are very similar to other BBA specialisations. However, every institute has its qualification requirements, which may differ. Fulfilling the eligibility criteria is very important for the students. Candidates can check the eligibility details either on the official website of the institute or on the programme brochure. Here are a few points that should be considered before applying for college.
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | 10+2 from a recognised board in India |
| Minimum aggregate score | 50 per cent (for general), 5-10 per cent relaxation (for reserved category applicants) |
| Entrance exams (if applicable) | Candidates should successfully clear the entrance exams. UGAT and CUET UG are popular examinations |
Every college has its admission guidelines, however, some of the common requirements remain more or less the same. After fulfilling the eligibility criteria, candidates should fill out the application form carefully to register themselves. Below, we have listed the step-wise admission procedure for a BBA degree in the field of Digital Marketing.
Step 1- Review the course details- Before applying for admissions, candidates should study the programme details of the course. They can refer to these facts from the prospectus or the official website of the institute.
Step 2- Eligibility criteria- Only eligible candidates will be allowed to apply for the programme. Therefore, the students need to fulfil these eligibility requirements.
Step 3- Fill out the application form- After meeting the eligibility details, candidates should fill out the application form carefully.
Step 4- Appear for entrance exams (if applicable)- Candidates should appear for relevant entrance examinations, UGAT and CUET UG are popular national-level exams generally conducted for BBA Digital Marketing admission.
Step 5- Cutoff- Candidates should fulfil the cutoff requirements of the course. The cutoff percentile is released annually after the declaration of the exam results.
Step 6- GDPI- Apart from the entrance exam, many colleges also conduct personal interviews, group discussions, or aptitude tests.
Step 7- Counselling session- Based on the cutoff score of the candidate, a merit list will be prepared. Candidates will be allotted colleges based on their merit scores.
Step 8- Pay the course fee and submit relevant documents- Shortlisted candidates should pay the course fees and submit the official documents to confirm their admission.
A BBA degree is offered in various modes of education that cater to different aspirants. Many aspirants aim for a full-time BBA degree due to its broad scope but there are many options. Students can choose the mode of BBA as per their convenience and goals. Listed below are the popular modes of BBA pursued by the aspirants.
Full-time BBA | Part-Time BBA |
The entrance examinations are conducted at national and state levels, but some colleges may also conduct their university-level exams. In the table below, we have mentioned the popular entrance examinations for a BBA Digital Marketing degree programme.
| Exam Name | Conducting Body | Exam Schedule |
|---|---|---|
National Testing Agency | ||
All India Management Association | - | |
Chandigarh University | - |
The BBA Digital Marketing syllabus is spread across three years, consisting of six semesters. It is designed to teach students the fundamentals of business management and administration. In the table below, we have mentioned the BBA Digital Marketing syllabus of Chitkara University.
In the first year of BBA Digital Marketing, students study subjects such as Management Fundamentals, Marketing Management, Business Communication, Financial Literacy Using Digital Platforms, Basics of Accounting, Fundamentals of Statistics, and MS Office Skills.
| Semester 1 | Semester 2 |
|---|---|
| Management Fundamentals | Basics of Accounting |
| Marketing Management | Content Marketing |
| Fundamentals of Digital Marketing and E-Business | Entrepreneurship Development |
| Business Communication | Fundamentals of Statistics |
| Understanding India | MS Office Skills |
| Managerial Economics | Health and Wellness |
| Financial Literacy Using Digital Platforms | - |
In the second year of BBA Digital Marketing, students study subjects such as Philosophy of Research, Web Design and Search Engine Optimisation (SEO), Search Engine Marketing, Consumer Behaviour, and Leadership and Personality Development, and Project.
| Semester 3 | Semester 4 |
|---|---|
| Philosophy of Research | Lead Generation and Landing |
| Web Design and SEO | Social Media Marketing and Management |
| Search Engine Marketing | Email Marketing and Management |
| Consumer Behaviour | Digital Advertising and Web Analytics |
| Introduction to Personality Development | Product and Brand Management |
| Project on Community Service | Foreign Language (French) |
| Leadership and Personality Development | - |
In the third year of BBA Digital Marketing, students study subjects such as Lead Generation and Landing, Social Media Marketing and Management, and Email Marketing and Management. Digital Advertising and Web Analytics, Product and Brand Management, and Business Environment.
| Semester 5 | Semester 6 |
|---|---|
| Business Environment | Business Ethics and Governance |
| Emerging Technologies in Business | Digital Marketing Strategies |
| Minor-I | Online Customer Support System and Reputation Management |
| Summer Internship | Advanced Instagram and YouTube Management |
| Strategic Management | Minor-3 |
| Affiliate Marketing | Minor-4 |
| Minor-2 | - |
The fee of a BBA Digital Marketing depends on various factors. Some of the factors influencing the fees are the ownership of the institute, and placement facilities provided to the students. Many government colleges also provide scholarships to the students. The fee for a BBA Digital Marketing course ranges from Rs. 2.01 Lakhs to Rs. 6.60 Lakhs.
After completing the BBA Digital Marketing course, students can work in many fields. Some of the work settings include data analytics, social media marketing, content development, project management, and event management. Students can work in both private and public sectors depending on their job role.
Digital Marketing is one of the most popular fields nowadays due to technological advancements and digitalisation. With many companies adopting digital marketing, the need for qualified digital marketers will also rise. Digital Market Consultants, Social Media Managers, Market Research Analysts, and E-Commerce Managers are the most popular job roles.
In the table below, candidates will find a list of popular BBA specialisations. Each speciality caters to the diverse interests of the candidates. They should choose the specialisation that align with their career path.
Graduates can apply for various job profiles after completing a BBA in Digital Marketing. Due to high competition between MNCs, there is a high demand for qualified Digital Marketers. Students can work in fields such as banking, urban infrastructure, real estate management, business consultancies, advertising, manufacturing, and government. Listed below are career options available after BBA Digital Marketing.
| Job Profile | Job Descriptions | Average Salary |
|---|---|---|
SEO Expert | An SEO Expert is a professional who is responsible for boosting a website's visibility in search engine results and attracting more visitors by developing effective plans, techniques, and tactics. They help the company get more leads which will help the company to grow and increase their revenue. | Rs. 4.7 LPA |
Digital Marketer | Digital Marketers are professionals who create and carry out campaigns to raise awareness of a company's brand. They coordinate the dissemination of their marketing message across multiple platforms (e.g. social media, Google Ads, website, and e-mail). | Rs. 5 LPA |
Content Manager | Content Managers are senior-level professionals who are responsible for reviewing the content of a company. They direct marketing efforts to increase brand awareness and customer satisfaction with the company's products and services. | Rs. 7.6 LPA |
Social Media Managers are professionals responsible for creating various social media strategies to attract customers. They analyse the engagement and the direction of patterns in customer interaction to test their campaigns and change if required. | Rs. 8.7 LPA |
The landscape of businesses is changing rapidly. Many businesses use Digital Marketing to connect with their clients. It also helps small and medium-sized businesses to reach a large audience, improve their online visibility, and ultimately increase their sales. It also enables businesses to track and analyse their marketing campaigns, allowing them to make better decisions and adjust their strategies as and when required.
Aside from the benefits for businesses, digital marketing provides exciting career opportunities for those interested in e-commerce or online business. With the rise of social media and online advertising, businesses are looking for skilled professionals who can guide them through the digital landscape and develop effective marketing campaigns.
The salary the graduate can expect after graduating with a BBA in Digital Marketing depends on many factors. It depends on the location of the company, the job role opted by the graduate, and their skills and experiences. In the table mentioned below, we have provided the average salaries of a BBA Digital Marketing degree course.
| Sectors | Average Salary |
|---|---|
Private | Rs. 3 LPA-Rs. 75 LPA |
Government | Rs. 3 LPA-Rs. 75 LPA |
Source: Naukri.com
Many private colleges in India also offer BBA Digital Marketing courses, the eligibility criteria and admission procedure depend on the institute. Students are advised to check the website to know all the course details.
| Colleges | Fees |
|---|---|
Rs. 6.60 Lakhs | |
Rs. 5.37 Lakhs | |
- | |
- | |
Rs. 2.04 Lakhs | |
Rs. 6.53 Lakhs | |
Rs. 3 Lakhs | |
Chitkara Business School, Patiala | Rs. 4.40 Lakhs |
Rs. 1.80 Lakhs | |
Rs. 4.11 Lakhs |
Government institutes are relatively cheaper as compared to private institutes, but the educational facilities of government institutes are exceptionally good. Listed below are the popular government BBA Digital Marketing institutes along with their respective fees.
BBA Digital Marketing is a very promising degree programme, with rapid digitalisation the need for qualified digital marketers is increasing. Students who have completed the course can pursue career options such as SEO Expert, Digital Marketer, Content Manager, and Social Media Manager. The average salary of a Digital Marketer in India is Rs. 4.9 LPA which depends on the skills and experiences of the candidate.
Frequently Asked Questions (FAQs)
According to Echo Education - Digital Marketing Course in Nagpur, the average salary for a BBA in Digital Marketing in Nagpur is around INR 4 - 10 LPA. BBA in digital marketing is an excellent choice for students interested in pursuing a career in digital marketing business studies. echoeducationmarketing.com
In terms of work nature, digital marketing is one of those fields that has proven to be extremely dynamic. Candidates who want to be a professional in this field should know that most professionals have given themselves sufficient space and time to learn and apply the skills.
BBA in Digital Marketing is a three-year undergraduate program that focuses on the advanced study of techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, display advertising, and other digital media.
BBA programs in Digital Marketing are available in both the public and private sectors. There are numerous career paths available after earning a BBA in Digital Marketing, including Data Analytics, Social Media Marketing, Content Marketing, Project Management, Event Management, Business Management, and others.
Yes, BBA students can pursue a digital marketing course that involves an advanced study of the techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, and display advertising.
BA in Digital Marketing can be pursued after 12th grade. It is an undergraduate degree programme suitable for students of all academic backgrounds.
Students learn crucial skills from the BBA in digital marketing, including how to evaluate marketing efforts, think about sales conversions, and develop marketing strategies for their companies. The talents needed for digital marketing include data analytics, content creation, SEO and SEM, CRM, communication skills, and social media.
Introduction to Digital Marketing., SEO Optimization., Introduction to CRM., Email Marketing., Competitor and Website Analysis., Market Research & Niche Potential., Content Creation, Management & Promotion, and Introduction to Web Analytics are some of the subjects in digital marketing.
Digital marketing, like many other jobs, requires both a core set of hard skills that are easy to learn and a longer list of skills that may take years to master.
You can obtain employment as a Digital Marketing Manager, Social Media Manager, or SEO Professional after obtaining the certification. SEO Manager. SEO stands for search engine optimisation, manager of social media. where the individual manages the social media accounts of the business or customer.
On Question asked by student community
Hello,
If your goal is to become a Bank Manager, then BCom is a better choice as it builds strong knowledge in finance, accounting, and banking, and later you can prepare for bank exams (IBPS, SBI PO) or pursue MBA in Finance.
But if you aim for HR (Human Resources), then BBA is ideal since it focuses on management, communication, and leadership skills, and you can later do an MBA in HR.
In short:
Choose BCom - for Bank Manager path.
Choose BBA - for HR career.
Hope you understand.
Hello, B.Com (Bachelor of Commerce) is an excellent choice if you are interested in the technical and financial side of business. It provides deep knowledge in subjects like Accounting, Taxation, Finance, and Economics. This path is ideal if your future career goal is to become a specialist, such as a Chartered Accountant (CA), Company Secretary (CS), or a financial analyst in banks or corporations. It is a very respected and stable career field.
BBA (Bachelor of Business Administration), on the other hand, is a general management degree. It focuses on the broader aspects of running a business, such as Marketing, Human Resources (HR), Operations, and Strategy. This degree is perfect if you are aiming for leadership positions, or a career in sales, marketing, or operations. It is also the most direct preparatory course if you plan to do an MBA later.
Here is the simple guidance: If you enjoy numbers, finance, and accounting and want to be a specialist, choose B.Com. If you enjoy leading teams, managing operations, and are more interested in people and marketing, choose BBA. Both are excellent choices, so pick the one that matches your personal interests.
I hope you found this information helpful and for any study related problems you can ask in careers360 app, Have a great day!
Hello,
If you are going to clear Class 12 and wish to join Aligarh Muslim University (AMU) for BBA or BCom, you need to appear for the AMU Entrance Test (CUET-UG optional for some courses).
Pass 12th with at least 50% marks in any stream. Based on AMU Entrance Test rank (or CUET score if accepted that year).
Start preparing early — AMU’s BBA and BCom cutoffs are usually high due to competition.
Hope you understand.
Hello, Yes, it is absolutely possible to take admission for a BBA in Hospitality Management after completing the 12th Arts stream. Most hospitality management programs in Maharashtra (and India) accept students from any stream—Arts, Commerce, or Science—as long as they have passed their 10+2 examinations with the required minimum percentage (usually 45% to 50%).
Regarding entrance tests, the process varies. Some colleges grant admission based on your 12th-grade marks (merit-based), followed by a personal interview. However, many top private universities have their own entrance exams. For BBA-specific programs, these might include tests like the NMIMS NPAT (for NMIMS) or other university-specific tests. The most famous hotel management exam is NCHMCT JEE, but this is typically for B.Sc. degrees, not BBA.
Here is a list of colleges in and around Mumbai offering a BBA in Hospitality or similar programs:
Process to Follow:
I hope you found this information helpful and for any study related queries you can ask in careers360 app, Have a great day!
Hello,
Yes, Gati Shakti in Vadodara is offering the BBA Transportation Management course for the 2025 academic year, and applications were accepted online through the official admission portal. The three-year program focuses on management practices within the transportation sector and is a key undergraduate offering from the university.
I hope it will clear your query!!
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