MBA in Digital Marketing: Course Fees, Admission, Syllabus, Colleges, Scope
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MBA in Digital Marketing: Course Fees, Admission, Syllabus, Colleges, Scope

#MBA
Team Careers360Updated on 28 Aug 2025, 04:30 PM IST

MBA in Digital Marketing is a postgraduate-level course of two years' duration. It is a specialised programme in the field of management, focused on digital marketing. The course provides students with the skills and knowledge required to create effective digital marketing campaigns. In India, more than 50 business schools offer this MBA specialisation.

This Story also Contains

  1. Latest Updates on MBA in Digital Marketing Exams
  2. MBA Digital Marketing Course Details- Highlights
  3. MBA in Digital Marketing Eligibility Criteria
  4. MBA in Digital Marketing Admission Procedure
  5. Top MBA in Digital Marketing Entrance Exams
  6. MBA in Digital Marketing Cutoff of Top Colleges
  7. Top MBA Specialisations
  8. MBA in Digital Marketing Syllabus
  9. MBA in Digital Marketing Fees
  10. Scope of Master's Degree in Digital Marketing
  11. Career Opportunities After an MBA in Digital Marketing
  12. Salary After an MBA in Digital Marketing
  13. Top Private MBA Digital Marketing Colleges in India
  14. Top Government MBA Digital Marketing Colleges
MBA in Digital Marketing: Course Fees, Admission, Syllabus, Colleges, Scope
MBA in Digital Marketing

Digital Marketing has become crucial nowadays, as it helps companies to reach a larger number of consumers than traditional marketing practices. The course provides students with knowledge of key social media platforms such as Facebook, Twitter, Google+, Google Analytics, and LinkedIn. Some of the focus areas of the course are SEO, SEM, Digital Analytics, Social Media Marketing, and Content Strategy.

Candidates must complete their bachelor's degree in any stream with a minimum aggregate score of 50-60 per cent, depending on the specific admission criteria of the college. The admission process usually relies on scores from entrance exams like CAT, MAT, CMAT, or XAT. Some colleges may also prefer candidates with some work experience.

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After completing an MBA in Digital Marketing Management, students can opt for job roles such as Digital Marketing Manager, Social Media Manager, Content Marketing Manager, and E-Commerce Manager. The average salary of a Digital Marketing Specialist in India is Rs. 6.9 LPA, depending on the skills and experience of the candidate.

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Latest Updates on MBA in Digital Marketing Exams

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MBA Digital Marketing Course Details- Highlights

An MBA in Digital Marketing is a two-year postgraduate programme that combines management concepts with modern digital tools and strategies. It prepares students for careers in social media, advertising, brand management, and market research. Below are key highlights including course level, duration, eligibility, fees, salary, job roles, and recruiters.

ParticularsValues

Course Name

MBA Digital Marketing

MBA Digital Marketing Course Level

Postgraduate

MBA Digital Marketing Course Duration

2 years

MBA Digital Marketing Semesters

Four

MBA Digital Marketing Entrance Exams

CAT, XAT, MAT, CMAT, SNAP

MBA Digital Marketing Fees

Rs. 54,000 to Rs. 14 Lakhs

MBA Digital Marketing Average Salary

Rs. 6.9 LPA (Digital Marketing Specialist)

MBA Digital Marketing Eligibility Criteria

Bachelor’s degree with a 50 per cent aggregate score

MBA Digital Marketing Job Profiles

Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst

MBA Digital Marketing Top Recruiters

Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart

MBA in Digital Marketing Eligibility Criteria

Candidates interested in pursuing an MBA in Digital Marketing should fulfil the basic eligibility requirements of the course. They can find the eligibility details either on the official website of the institute or the programme brochure. Though every college may have its own eligibility criteria, some of the common guidelines are provided in the table below:

ParticularsEligibility Parameters
Educational QualificationBachelor's degree from a recognised institute in India
Entrance ExamMust have a valid score card of CAT/MAT/CMAT or any relevant management examination
Minimum aggregate score50-60 per cent (5-10 per cent relaxation for candidates belonging to the reserved categories)
Work ExperienceSome colleges may prefer candidates having some work experience

MBA in Digital Marketing Admission Procedure

Only eligible candidates will be allowed to appear in the admission process. The admission procedure for the MBA Digital Marketing is decided by the management authority of the institute. Mentioned below is the step-wise admission process of the MBA Digital Marketing course.

Step 1- Meet the eligibility requirements- The students need to meet the eligibility requirements of the course. They can find the eligibility requirements on the official website of the provider or the programme brochure.

Step 2- Fill out the application form- Students who have met the eligibility requirements of the course. The admission procedure is more or less the same for all MBA institutes.

Step 3- Appear for the entrance examination- Candidates should appear and successfully clear the entrance examination. CAT is one of the most popular national-level entrance examinations for MBA courses.

Step 4- Meet the cutoff score- Individual business schools have their own cutoff requirements that must be met by the aspiring candidates. Candidates should check the cutoff score on the official website of the provider or the exam brochure. Cutoff scores are declared after the declaration of the exam results.

Step 5- Group Discussion and Personal Interview- Group discussions and personal interviews are very important stages of the MBA admission procedure. Those aspiring to study the MBA courses should successfully clear all the stages of group discussion and personal interviews.

Step 6- Pay the course fees and submit the official documents- Shortlisted candidates should pay the course fees and submit the official documents to conclude the admission procedure.

Top MBA in Digital Marketing Entrance Exams

Many business schools provide admissions based on the applicant's performance in the entrance examinations. Apart from entrance examinations, many colleges also conduct personal interviews, group discussions or aptitude tests. Listed below are some of the well-known management entrance examinations.

Exam NameConducting BodyExam Pattern

CAT

Indian Institute of Management Lucknow

CAT Exam Pattern

MAT

All India Management Association (AIMA)

MAT Exam Pattern

CMAT

National Testing Agency

CMAT Exam Pattern

XAT

Xavier School of Management

XAT Exam Pattern

NMAT

Graduate Management Admission Council

NMAT Exam Pattern

GMAT

Graduate Management Admission Council

-

MBA in Digital Marketing Cutoff of Top Colleges

A set of criteria is used to generate the merit score for a digital marketing MBA course. Admission is granted to those who score above the cut-off percentage. The score of the entrance examination is considered the MBA in Digital Marketing cutoff. The number of applicants and the difficulty level of the entrance exam decide the cutoff, which varies by institution. In the table below, we have mentioned the cutoff scores of the top MBA entrance examinations.

Top MBA Specialisations

The MBA course has many specialisations that provide business acumen along with other managerial skills. Listed below are the top MBA specialisations, depending on their demand and opportunities.

MBA in Digital Marketing Syllabus

Depending on the college, the syllabus of an MBA in Digital Marketing may vary. Some of the core topics covered in the syllabus include Consumer Buying Behaviour, Lead Generation and Marketing Automation, SEM, SEO, and Content Marketing. Listed below is the semester-wise syllabus for the MBA Digital Marketing offered by JSS STU, Mysuru.

MBA Digital Marketing First Year Syllabus

In the first year of the MBA Digital Marketing, students study subjects such as Foundations of Management, E-Commerce, Managerial Economics, and Quantitative Techniques for Managers. In the table below, we will discuss the first-year syllabus of the MBA Digital Marketing.

Semester 1Semester 2
Foundations of Management and Organisational BehaviourWebsite Planning and Structure
Accounting for ManagersFinancial Management
Managerial EconomicsProduct and Brand Management
Quantitative Techniques for ManagersBusiness Research Methods-Workshop
E-CommerceConsumer Buying Behaviour
Lab for Microsoft OfficeCommunication and Leadership Development Workshop
Personal Development CommunicationContent Management System-Lab
Teamwork-Workshop-

MBA Digital Marketing Second Year Syllabus

From the second year onwards, student studies search engine marketing and search engine optimisation, lead generation and marketing automation. In the table below, we have discussed the MBA Digital Marketing syllabus of the second year.

Semester 3Semester 4
Search Engine Marketing & Search Engine Optimisation (SEO)Services Management
Lead Generation and Marketing AutomationAnalytics- Web and Google
Social Media MarketingStrategic Management
Email MarketingLab: LinkedIn and Twitter Marketing
SPSS LabCreative Design Thinking and Skill Development
Digital EntrepreneurshipProject Management and Digital Marketing Firms
Placement TrainingPlacement Training
-Affiliate Marketing and Google AdSense

Project Work

MBA in Digital Marketing Fees

MBA Digital Marketing course fees are determined by the college administration. It depends on various factors such as the ownership of the institute and the facilities provided by the institute. The average fees for an MBA in Digital Marketing range from Rs. 54,000 to Rs. 14 Lakhs, depending on the institute.

Scope of Master's Degree in Digital Marketing

Digital Marketing is one of the most important departments of any company, and there is a good scope for development and growth. Apart from leading MNCs, many small and medium enterprises have also started applying digital marketing techniques to reach a larger group of customers. The field of Digital Marketing is evolving at a rapid pace and presents new and interesting career opportunities to candidates. Students who complete an MBA in digital marketing in India can pursue a PhD in streams similar to or related to Digital Marketing

Career Opportunities After an MBA in Digital Marketing

The digital marketing MBA programme is designed to expose students to all aspects of the business. Students will learn how to market their products and services on the online platform. They will also learn about various social media platforms such as Facebook, Instagram, LinkedIn, and Google Analytics. Some of the popular career options, along with respective salaries, are listed in the table below.

Job ProfilesJob DescriptionsAverage Salary
Digital Marketing ExecutiveA digital marketing executive is responsible for utilising the Internet to engage a company's customers or clients. He or she creates and maintains the company's online presence and its primary purpose.Rs. 3 LPA
Social Media ManagerA social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. He or she works for businesses to generate money via social networking sites.Rs. 8.7 LPA
Brand ManagerA brand manager is in charge of designing a company's marketing strategy for its target audience. He or she is in charge of retaining the company's brand consistently with the help of market research and communications, as well as managing a product line.Rs. 18.3 LPA
Market Research Analyst

A market research analyst evaluates customer preferences to assist companies in achieving product specifications based on current market trends. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign.

Rs. 4.3 LPA
Advertising ManagerAn advertising manager is in charge of planning and executing advertising programmes for a variety of businesses. His or her main goal is to raise awareness of the products and services.Rs. 8 LPA

Top Recruiters

  • Amazon
  • Zomato
  • LinkedIn
  • Flipkart
  • Google

Benefits of Studying a Digital Marketing MBA Course

Digital Marketing offers many career opportunities to graduates. They can apply for job profiles such as Digital Marketing Executive, Social Media Manager, Brand Manager, and SEO Analyst. They can also work in Data Analytics and e-commerce. In today’s world, where everything is online and digital, the scope of digital marketing has also grown significantly in recent years. The MBA in Digital Marketing programme aims to prepare students to navigate and excel in the dynamic field.

Salary After an MBA in Digital Marketing

The average salary that the graduate gets after completing their master's degree depends on many factors. Listed in the following tables are the popular career options in the field of Digital Marketing along with their respective salaries.

SectorsSalary
PrivateRs. 3 LPA-Rs. 100 LPA
GovernmentRs. 3 LPA-Rs. 50 LPA

Source: Naukri.com

Top Private MBA Digital Marketing Colleges in India

Many private institutes are offering an MBA in Digital Marketing course. The fees charged by private colleges may be higher than those charged by government institutions. In the table below, we have mentioned the top private MBA Digital Marketing colleges.

Top Government MBA Digital Marketing Colleges

Only a few government colleges offer an MBA in Digital Marketing. To know the course details, candidates can check the official website or the programme brochure.

The Master's in Digital Marketing course is a very promising programme offering many career options to students. Candidates should check the eligibility criteria and other required details on the official website of the college before applying.

Frequently Asked Questions (FAQs)

Q: What is the eligibility criteria for MBA in Digital Marketing?
A:

The eligibility criteria for MBA in Digital Marketing is graduation in any stream from a recognized institute with a minimum of 50 per cent marks. The criteria may vary in different colleges.

Q: What are the skills required for an MBA in Digital Marketing Management?
A:

Writing & editing, Creative & analytical abilities, Design skills, Strategic Thinking, Marketing automation, Entrepreneurial skills are some of the skills required for an MBA in Digital Marketing Management.

Q: What are the career options after an MBA in Digital Marketing Management?
A:

There are various career options after an MBA in Digital Marketing Management. Some of the careers are Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst.

Q: Should I do an MBA in Digital Marketing or a short course in digital marketing?
A:

Though a digital marketing course is shorter than an MBA in Digital Marketing, it is advisable to go to the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.

Q: Which field is best in digital marketing?
A:

Content Marketing, Search Engine Optimisation, and Social Media Experts are some of the common departments.

Q: What is MBA in Digital Marketing?
A:

MBA in Digital Marketing is a course that provides a candidate with practical and theoretical studies in the digital marketing sector. The course is related to traditional marketing but equips a candidate with a different set of skills. The course grooms and creative as well as managerial skills of a candidate.

Q: What are the best firms to work for if you have an MBA in Digital Marketing Management?
A:

Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, Google are some of the leading organisations that hire MBA in Digital Marketing Management graduates.

Q: Is it possible to pursue a Ph.D. after completing an MBA in Digital Marketing Management?
A:

Students who have completed an MBA in Digital Marketing Management degree can apply for a Ph.D. in Digital Marketing Management.

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Questions related to MBA

On Question asked by student community

Have a question related to MBA ?

Hello aspirant,

Here below I am providing you with the name of some of the best MBA colleges in Hyderabad:

  • Institute of Management Technology, Hyderabad
  • The Indian School of Business
  • The ICFAI Business School Hyderabad
  • Woxsen University
  • The Institute of Public Enterprise
  • GITAM Hyderabad Business School

To know about more colleges, you can visit our site through following link:

https://bschool.careers360.com/colleges/list-of-mba-colleges-in-hyderabad

Thank you

Hello,

Here are some top MBA colleges in India with fees under Rs. 2 lakh and their exam/cutoff details:

  • SIMSREE, Mumbai – Fee around Rs. 1.3–1.4 lakh for 2 years. Accepts CAT, CMAT, MAH-CET, MAT, ATMA. Cutoff is very high, usually 99+ percentile in CAT/CMAT.

  • PUMBA (Dept. of Management Sciences, Savitribai Phule Pune University) – Fee around Rs. 1.2–1.3 lakh. Accepts CAT, CMAT, MAH-CET, ATMA. Cutoff approx. 75+ percentile in CAT, 90–95+ percentile in CMAT, high scores in MAH-CET.

  • TISS, Mumbai (MA HRM & other management-related programmes) – Fee around Rs. 1.7–1.9 lakh. Accepts CAT for some courses. Qualifying cutoff is around 60–70 percentile, but final selection cutoffs are higher.

These are the main government institutes where the full MBA/PG programme fee is within Rs. 2 lakh. Cutoffs vary slightly each year and by category, but SIMSREE and PUMBA generally need high scores, while TISS has its own process along with CAT shortlisting.

Hope it helps !

Yes, MBA in FinTech is a good option if you are interested in the combination of finance and technology. After this course you can work in roles like FinTech product manager, financial analyst, blockchain/crypto specialist, risk & compliance manager, or business development manager in banks, startups, and financial companies.

For the salary part, freshers usually start with around 5–10 LPA in normal companies and in bigger FinTech firms or banks it can even go up to 10–15 LPA, depending on your skills, college, and location.

If you do Data Science and then an MBA in Finance, you can get many high-paying jobs. Some of the best options are:

1. CFO (Chief Financial Officer) – You manage a company’s finances, budgeting, and reports. Big companies pay 40 lakh to 1 crore per year.

2. Investment Banker – You help clients raise money and do mergers or acquisitions. Salaries start around 10–12 lakh for freshers and can go up to 30 lakh or more with experience.

3. Chief Data Officer – You lead data strategies in companies. Pay can be 80 lakh to 1.3 crore per year.

4. Machine Learning Engineer / AI Scientist – You create AI and ML models. Salary is around 35–42 lakh per year.

5. Product Manager – You manage product strategy and market positioning. Can earn 89 lakh to 1.1 crore per year in big tech companies.

6. Financial Actuary – You analyze financial risks. Pay is around 25–30 lakh per year.

Hello,

If you have made a mistake while entering your education details in KEA PGCET MBA option entry, you cannot edit it directly once it is submitted. You need to contact KEA immediately.

You can:

  • Call the KEA helpline numbers.

  • Or visit the KEA office with your documents.

They will guide you on how to correct the mistake. Do it quickly, as corrections are allowed only within the given time.

Hope it helps !