MBA Sales and Marketing Course, Admissions 2025, Eligibility, Syllabus, Fees, Career

MBA in Sales and Marketing is a two-year postgraduate programme that equips students for roles in the sales and marketing domain. The course focuses on marketing strategies, business leadership, and analytical skills. Applicants must hold a bachelor’s degree, preferably in management, with a minimum of 50 per cent aggregate marks.

This MBA specialisation offers deep insights into market trends, customer behaviour, and strategic sales planning. Students learn about pricing models, sales forecasting, and managing marketing campaigns effectively. The programme builds a strong foundation for understanding consumer psychology and brand positioning.

Admission to the MBA in Sales and Marketing is primarily based on scores in entrance exams like CAT, XAT, MAT, CMAT, or SNAP. The curriculum prepares graduates for diverse job roles, including sales manager, product manager, marketing manager, and business development manager, offering broad career opportunities across industries and multinational companies.

MBA in Sales and Marketing Important Dates and Events

• CAT Notification will be announced in the last week of July 2025
• CAT Application Process will start on the 1st week of August
• CAT Exam Date- 30th November 2025
• XAT Notification will be announced in the second week of July 2025
• XAT Application will start in the 3rd week of July 2025
• XAT Exam Date- 3rd January 2026

MBA Sales and Marketing Course- Highlights

An MBA in Sales and Marketing is a two-year postgraduate programme designed to develop strategic, analytical, and communication skills essential for marketing and business development roles. It opens up diverse career paths across sectors such as retail, finance, and technology. Below are key highlights, including duration, fees, and job opportunities.

MBA Sales and Marketing Eligibility Criteria

Applicants interested in pursuing an MBA in Sales and Marketing must meet the eligibility requirements set by their respective institutions. These criteria may vary slightly between public and private colleges. Candidates should refer to the official brochure or website for exact details. The general eligibility criteria are as follows:

MBA Sales and Marketing Admission Process

Admissions for Sales and Marketing MBAs vary depending on the institution and the mode of the course offered. While some MBA B-schools prefer academic excellence, others prefer to focus more on candidates' overall profile. Most of the top MBA colleges in India follow a three-step selection process, which includes entrance exams, group discussions, and interviews.

Step 1 – Appear for the Entrance Exam: Candidates must clear the required management entrance exams, such as CAT, XAT, GMAT, CMAT, SNAP, or NMAT, as specified by the institute they are applying to.

Step 2 – Apply to Desired Institutes: After obtaining valid scores, candidates should apply to the universities or colleges offering an MBA in Sales and Marketing, as per their preferences.

Step 3 – Participate in GD-PI Rounds: Shortlisted applicants may be invited to participate in further selection rounds, including group discussions (GD), personal interviews (PI), and aptitude tests, depending on the institute.

Step 4 – Final Selection and Admission: The final selection is based on the candidate’s overall performance in the entrance test, GD, PI, and academic profile. Selected candidates must then complete the admission formalities, including fee payment and document submission.

Top Entrance Exams for MBA in Sales and Marketing

In this section, we have discussed the popular entrance examinations that a student should successfully clear to get admission to an MBA degree in Sales and Marketing. These exams can be conducted at the national, state, or university level, depending on the admission criteria of the institute. Mentioned below are the popular entrance examinations for different B-schools in India:

MBA Sales and Marketing Cutoff of Top Colleges

The cutoff for MBA Marketing and Sales is a set of criteria used to determine admissions to the course. Students can choose the appropriate college based on their cutoff percentile in the examination. The cutoff depends on many factors, such as the difficulty level of the examination, the number of candidates, and the prestige and stature of the examination.

MBA Sales and Marketing Syllabus

Subjects of MBA Sales and Marketing prepare students for various academic paths. The syllabus may vary from one institute to another; however, the core structure of the syllabus remains the same for every institute. In this table, we have mentioned below the syllabus of the MBA Sales and Marketing course of Amity University.

MBA in Sales and Marketing First Year Syllabus

In the first year, students gain foundational knowledge in core business and marketing disciplines. The curriculum focuses on areas such as sales, managerial economics, communication, and consumer behaviour. Subjects are designed to build analytical, strategic, and interpersonal skills essential for marketing roles in today’s competitive and dynamic business environment.

MBA in Sales and Marketing Second Year Syllabus

The second year offers advanced and specialised subjects such as digital marketing, brand management, luxury retail, and international strategies. It combines practical learning through internships and dissertations with industry-oriented electives, equipping students with the skills to lead, innovate, and grow in diverse sales and marketing roles across global sectors.

MBA Sales and Marketing Fee Structure

The fee structure of an MBA Sales and Marketing course is different for different institutes. It depends on the placement facilities provided by the students and on the ownership of the institutes. The average total fee for an MBA in Sales and Marketing is under Rs. 1.50 Lakhs to Rs. 14 Lakhs.

Scope of MBA in Sales and Marketing

Once candidates have completed the course, students can either work at a company or choose to study further. Some of the popular career options one can choose are Product Manager, Sales Manager, Marketing Manager, and Brand Manager. Students can also choose to pursue a Ph.D or other PGD in specialisations similar to or related to Sales and Marketing.

Career Opportunities after MBA in Sales and Marketing

The MBA in Sales and Marketing course provides students with thorough knowledge of the field. It provides a wide range of career opportunities after graduation. Students can find below some of the popular career options in the field of MBA Sales and Marketing.

Sales Manager: A sales manager is a professional who is responsible for the continuous development and improvement of the sales team. He or she prepares and implements strategies and charts to achieve sales goals.

PR Manager: A PR manager is a professional who works with a company to manage its public image. He or she is responsible for developing and implementing effective marketing and branding strategies for a company.

Brand Manager: A brand manager is responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers. He or she also ensures that the services provided by a company are in strict accordance with the quality standards.

Marketing Manager: A marketing manager is responsible for all aspects of the company's marketing strategy. He or she coordinates all the marketing efforts of the various departments and helps them reach their goals.

Product Manager: A Product Manager oversees the development and lifecycle of a product, from concept to launch. He or she coordinates between teams to ensure the product meets market needs and business goals.

Business Development Manager: A Business Development Manager identifies growth opportunities and builds strategic partnerships. He or she focuses on increasing revenue through market expansion and client acquisition.

Top Recruiters

• Apple
• JP Morgan
• McKinsey
• Microsoft
• Citigroup
• BCG
• Bain & Company

Benefits of Studying an MBA in Sales and Marketing

Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills.

The field of sales and marketing offers students a variety of opportunities. Graduates can work at top multinational companies across the globe. The companies are also ready to offer handsome salary packages to the graduates.

MBA in Sales and Marketing Salary Trends

The MBA Sales and Marketing course provides the student with a great return on investment. In the following table, students will find the popular job profiles, along with their average salaries.

Source: AmbitionBox

Top MBA in Sales and Marketing Colleges in India

Very limited colleges in India offer MBA in Sales and Marketing courses. However, many colleges are providing separate MBA degree programmes in sales and marketing management. In the table below, we have mentioned the MBA Sales and Marketing colleges in India with their respective fees.

An MBA in Sales and Marketing focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Various research institutes cater to the needs of both academic and commercial students. Graduates can work in top MNCs in various cities in India and abroad.