List of Online Courses and Certifications

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

The duration of the Oxford MBA Fundamentals certification course is 10 weeks, which includes 1 week of orientation and 9 weeks of modules. The certification course offers a broader understanding of business concepts and fundamental business disciplines. The course can be enrolled by working professionals with experience, leadership roles, mid-level management positions, owners of small or medium businesses, practitioners, and managers.

Aspirants will learn from Oxford's Said's international faculty. They will learn to apply the new learnings more effectively and will be able to find solutions to business challenges. The Oxford MBA Fundamentals certification by the University of Oxford supports participants in developing critical thinking and strategic decision-making skills to excel in the field.

Also Read: Online Business Administration Courses & Certifications

The Making Successful Decisions through the Strategy, Law & Ethics Model certification course is offered by the online educational platform FutureLearn and is developed by the University of Michigan, a leading public research university in the United States of America. The course instruction for the programme is done by George Siedel, who is a professor at the University of Michigan and is accompanied by several other experts from the industry. The programme is conducted for nine weeks with three hours of study every week. The course learners are allowed to study at their convenient speed. 

This business and management online course is about making successful leadership decisions in business and personal life which is aided by the three key elements namely, Strategy, law and ethics. This programme begins with introducing the trainees to real-life strategic leadership decisions to provide a relatable learning process and with that worldwide outlook gained, situations are analysed and taught to execute the decision-making process by involving the three aspects of strategy, law and ethics to avoid problems.

The Making Successful Decisions through the Strategy, Law & Ethics Model training programme gets specific to successful business decision making through time and focuses on value and managing risk in an effective manner. This online certification course helps in building constructive business relationships by using experimental methodologies that include legal guidance and case analyses. This course improves the marketing, product development, designing and modelling, contract framing and business operations in general. 

The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning. 

The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios. 

This course is a total of 9 weeks, which can be easily completed by giving 2 to 4 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. The programme provides two different enrolment tracks; paid and free. In the paid track, the learners will be given unlimited access and a certificate of completion whereas in the free audit track, they will have access only for a limited period of time. 

Despite the introduction of new marketing strategies, many businesses still rely primarily on sales for making a profit. The Sales Management online course is designed to teach skills that are quite important and realistic, so that participants may not only increase their grasp of industry trends in sales promotions, but also increase their ability to establish, educate, encourage, and analyze sales teams.

Sales planning is an integrated business activity that may have a big influence on a company’s profitability. The Sales Management Training teaches how to do market cost study, choose suitable customer relationship management (CRM) methods, develop marketing strategies, and assess the effect of company operations.

The Sales Management syllabus includes class-wide digital conversations that encourage students to learn from one another and debate current concerns such as closing strategies and recruitment obstacles. Along with course material, these discussions are intended to assist in developing confidence in one's abilities to lead the sales department in any organisation.

AI for Healthcare certification is 2 months live online course that is jointly created by NUS Yong Loo Lin School of Medicine and Emeritus. This certificate course is the most ideal option for directors and CEOs of both companies that are associated with small, and medium enterprises. Also, another group of the intended audience is mid-to senior-level management and entrepreneurs of medium to small enterprises.  

AI for Healthcare training will be suitable, and useful for finding out the impact of current, and emerging technologies of artificial intelligence that will include regulatory constraints, and global trends. This understanding can drive the decision-making process of patient care, and decision-making can improve the performance and profit-making capability of the companies. The learning journey of this certification is a one-week immersion programme followed by maintenance of weekly goals, doubt clarification status, live online sessions, real case studies, and assignments.

Digital Transformation: Platform Strategies for Success programme by Emeritus is an introductory study into the numerous ways in which network markets are transforming the economy. This course provides the strategies required for monetizing, designing, and launching a digital platform.

In the Digital Transformation: Platform Strategies for Success course, learners will grasp the basics of digital transformation and learn why platforms beat products. You will be taught how to make your own business a platform and contribute to its growth. Additionally, you will discover ways to leverage open innovation for your digital platform.

The online Digital Transformation: Platform Strategies for Success course is a comprehensive 2-month programme that helps to gain an understanding of governing a digital platform, evaluating the competition, and gives a futuristic view of digitalization across industries. Get a competitive edge by earning the course completion certificate, and embark on a digital transformation journey.

The programme was developed through a partnership between MIT Sloan and Emeritus.

Organizational communication has been impacted as a result of digital disruption. While technology has complicated communication, it has also emphasized the importance of good communicators. The Strategic Communications online course teaches applicants how to use persuasive communications to influence consumer behaviour.

According to the Gartner survey report, 92% of communication executives feel their employees lack the necessary abilities to fulfill company goals. Strategic Communications training looks at how data may be utilized to inform media plans and meet the demands of different stakeholders and anticipate any possible hazards that come with multichannel messaging.

A Gartner report states that content planning, overcoming digital communication problems and message management was among the top objectives for communication leaders. The Strategic Communications syllabus covers how to choose the right media for delivering a message to the audience and how to approach interaction from a problem-solving perspective to guarantee the business stands out in a competitive digital world.

The economic philosophy of the state is evolving, and over the past few decades, businesses have witnessed immense liberalisation, globalisation, and privatisation. With these changes, ethical business plays a significant role in facilitating proactive economic developments. 

Taking the Business Ethics course will familiarise students with the meaning, nature, importance, types, and best practices associated with business ethics. The eight-week programme offers an all-encompassing curriculum including topics like corporate social responsibility, social audit, marketing ethics, ethical value system, and more. 

Apart from the extensive knowledge about Indian values and ethics, the Business Ethics training programme also explains in detail the Gandhian philosophy of ethical behaviour. For a practical understanding of the ethical concepts, students can access global and local case studies about the same.

The Business Ethics online programme is free of cost, and students must only pay the exam fee if they want certification. After finishing the course, learners will master the modern-day business ethics and best practices for ethical businesses. Archana Vechalekar, who is a certified EQ educator, will be your training instructor.

The supply chain industry has emerged into a complicated profession requiring strong logistical and managerial abilities as a result of digital change and globalisation. The UCT’s Supply Chain Management online course is intended to provide candidates with the necessary managerial abilities to explore profitable new job prospects in the supply chain industry.

Supply chain performance is critical to overall business performance; experts with a deep grasp of Logistics and supply chain management are appreciated by firms across industries. The Supply Chain Management Training teaches how to make smart decisions about inventory, procurement, storage, transportation management and demand as well as how to create an efficient distribution network plan.

Supply Chain Management syllabus assists in obtaining the tools needed to manage a company's entry into global trade, as well as provide up-to-date industrial knowledge supported by Africa's best university, which can be used to provide a competitive advantage to any organization.

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

The Professional Digital Marketing certification course has been created by Geoff Roberts - Co-founder & Head of Growth, Outseta - and is made available by Springboard for individuals who want to develop skills and competencies in core concepts of digital marketing such as content marketing, social media marketing, and more marketing to become certified digital marketers. The  Professional Digital Marketing certification online course has partnered with Google to equip individuals with a $10,000 grant to spend on AdWords for a genuine non-profit business and receive hands-on experience executing and managing digital marketing campaigns.

Professional Digital Marketing certification online classes by Springboard feature the best digital marketing resources taught by industry experts who provide participants with one-on-one mentorship and career counseling to help them overcome difficulties and assist them through their digital marketing journey. This course also includes projects and mock sessions that aim to provide a thorough understanding of digital marketing topics, allowing individuals to develop the skills needed to drive traffic, develop online marketing strategies, and make marketing decisions to grow their business and establish a digital presence.

International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.

International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans. 

It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.

All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India. 

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

According to a World Economic Forum report, By 2025, the world will generate 463 exabytes of data every day. As the world is becoming increasingly data-driven, future leaders must have quantitative abilities to support business management strategy and decision-making. The Data Analysis for Management online course provides applicants with the practical tools and information they need to comprehend, interpret, and convey information relative to their job and organisation.

A PwC report states that 77% of CEOs want to use data-driven choices to improve operational excellence and generate revenue. The Data Analysis for Management Training, led by LSE specialist academics, helps candidates learn how data-driven frameworks may help them make sound choices in a fast-paced environment.

The Data Analysis for Management certification course encourages applicants to complete a capstone project in which they apply the tools and ideas learned to derive business insights from real-world data sets. Candidates will also get experience visualising and reporting on insights gleaned from sets of data using Tableau, a renowned data analytics and business intelligence program.

Nowadays, companies are looking for growth that needs a cohesive, compelling innovation strategy. Leaders understand that innovation requires a unique set of skills, metrics, activity methods, and leadership approaches. The Innovation Strategy certification course is an online programme designed to enlighten you about innovation by laying out a strategic roadmap in a span of eight weeks. 

The Innovation Strategy online training is developed by Tuck Executive Education, Dartmouth in collaboration with Emeritus. During the course, you will learn concepts related to the ‘Three-Box Strategy Framework’. This includes fostering innovation by managing the present, selectively forgetting the past, and creating the future.

Throughout the Innovation Strategy online course by Emeritus, you will learn through a diverse set of study material such as application exercises, team-based or individual projects, recorded lectures, live sessions, group discussions, and case studies. You will explore different perspectives and acquire an efficient set of tools for bringing innovation to all the levels of your organisation.

Few company operations have been as fundamentally impacted as marketing in a world of growing digitalization and quickly shifting customer behaviour. The Marketing Strategy in the Digital Age online course teaches about the larger potential advantages of digital marketing, aside from tactical modifications and how digital opportunities can be used to revamp the marketing approach and shift the competitive game.

This Marketing Strategy in the Digital Age online training provides a strategic perspective on how to reimagine marketing and value generation via a digital lens. Candidates will investigate several avenues for redefining the value they provide to consumers through reshaping goods, services, and the customer experience. Candidates will consider how customer experience applies to their situation and broaden their perspective on acquiring consumer education, insights, and engaging their target audience.

The Marketing Strategy in the Digital Age online syllabus provides the knowledge and abilities necessary to develop a digital marketing plan that will allow us to outperform rivals and redefine consumer value.

The ‘Brand New Brand’ course is a part of the Graphic Design Specialization programme. It is the fifth course after ‘Fundamentals of Graphic design, Introduction to Typography, introduction to image making, ideas from the History of Graphic Design’ courses. The Brand-new Brand certification course is specially designed for candidates who can stitch their creativity, skills and knowledge into one single platform.

Graphic designing is a field where the designer puts their ideas and message creatively making it easy for the masses to understand the information that is told to them. In today's world where people are engaged in media directly, it has become important for a brand to market their product to the consumer telling them about their products. They hire a graphic designer who can illustrate their thoughts and the message about their brand to the audiences in an artistic way that would grab their attention towards the product or brand. 

This Brand New Brand training course will train the candidates in a way that will help them be ready for the requirements that are there in the industry today. The course is made finely looking after the stages that are required for the candidate to train and gain mastery in the field that they choose the work.

Data Science for Business Decision Making course is being imparted by Emeritus and Alliance Manchester Business School to help the learners understand the various concepts of data science. It aims to provide the participants with fundamental data science skills to resolve their real-world business problems.

Through this course, the participants will be trained in basic coding skills, tools, and techniques for assessing and sharing data for data manipulation and implement statistical modelling. They will be given an applied understanding of data science and its use for management and business and practices. 

They will learn about the basic commands, data analysis, and functions in the R programming language, predicting prices, sales, classification tools, key programming tools for data evaluation, and visualisation for improving understanding and communication. They will be equipped with the skills to process, model, analyse, and share data. Participants will be able to combine their business expertise with data skills in order to make management decisions and gain better business outcomes while dealing with real-world challenges

The ‘Product Management with Lean, Agile and System Design Thinking’ online certification course is an advanced level training for the students to engage in discussions of the decision making based on business and organizational frameworks involved with digital products. This course is provided by Edx and the course curriculum is developed by Boston University. This computer science program by Edx requires the students to complete the course within an estimated time of seven weeks and the students are expected to spend a minimum of four to eight hours per week. 

The course instructors from BU for this self-paced learning program are Nitin R. Joglekar, an associate professor of operations management and technology, and Varun Nagaraj, Questrom digital learning and innovation fellow. The participants of this program will be given insights on specific aspects such as management of workflow, product life-cycle decisions, and system design thinking. The ‘Product Management with Lean, Agile and System Design Thinking’ certification course enables students to receive a course certificate at the end of the course.

Product and brand strategy are significant to develop brand awareness and identity that trigger products apart from the countless others present in the market solely based on a specific brand name. Imperial Brand and Product Strategy brought to Imperial College Business School aims to enable serious impactful learning through video lectures and online teaching sessions with interactive activities and assignments. This 7-week programme will provide you with a comprehensive overview of brand and product strategy, on serious topics from experienced faculty.

Emeritus will start off with orientation, where the candidate will be introduced to the subject, objectives & necessities. Then Emeritus will advance to the next level each week and cover topics such as  Product and Brand Promotions, Managing Brand Positioning, Product and Brand Leveraging Strategies, Product Modification: A/B Testing, Product and Brand Portfolio Architecture Design, and Business Identity & Product Sentiment Analysis. Any individual working in brand and marketing management, product management, and related consulting sectors, can take up this programme. Upon successful completion of the programme, candidates will be given a verified Digital Certificate by Imperial College Business School Executive Education that will be useful in different job sectors.

An excellent pricing plan gives the company a significant competitive edge. Learning how to execute a successful pricing plan is vital in a constantly linked corporate world where everyone wants a market share. The Pricing: Using Data to Improve Pricing Performance online course provides applicants with the knowledge and abilities needed to value new or current goods or services properly and effectively, with an emphasis on giving monetary advantages to the consumer.

According to an Accenture survey, 61% of customers feel that using sophisticated analytics might result in lower pricing. The Pricing: Using Data to Improve Pricing Performance training teaches how to use a data-driven research methodology, including survey methods, regression analysis, and conjoint analysis.

The Pricing: Using Data to Improve Pricing Performance syllabus identifies the limits of historical price data and develops strategies and standards to enable candidates to conduct a successful pricing plan for a variety of goods and sectors, allowing them to make a demonstrable influence on their business.

Great ideas are the bedrock of business innovation. However, creativity requires a steady hand to manage and move forward the creative process productively. The Innovation and Creativity Management program focuses on ways to nurture creativity and innovative ideas effectively. It introduces a management process model that takes an idea from development and nurturing to the launch stage. 

The edX Innovation and Creativity Management course will improve the career qualifications of various industries and professionals. It is an intermediate course wherein candidates can get free course material and a verified certificate by completing the course and paying the program fee.  While taking the course for free, the candidates can audit it for a limited duration. 

Innovation and Creativity Management is a six-week-long intermediate course that is part of the MicroMasters program. The educators of the course are experienced faculty from RWTH Aachen University. It employs online lectures with a series of exercises and real-life case studies to help prepare candidates for real-life situations in their organizations.

Professional Certificate in Effective Business Communications online course is a 6 weeks training course by Amity Future Academy in collaboration with the University of British Columbia via course provider edX. The course helps applicants improve their presentation, writing, and interpersonal communication abilities, which will help them thrive in the corporate sector. 

The Professional Certificate in Effective Business Communications training provides a variety of successful business communications techniques and principles developed from experience and observation. The training assists in the development of methods for maintaining interpersonal skills while enhancing conciseness, clarity, and impact.

The Professional Certificate in Effective Business Communications syllabus encourages applicants to think logically about all aspects of communication and teaches them how to interact with a variety of audiences. The curriculum covers developing substantial evidence for effective corporate communication. The program includes Content writing, grammatical skills, nature and concepts of communication, listening, non-verbal communication, presentation skills necessary for effective business communication.

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

The Customer-Centric Innovation course is one of the six courses of the MicroMasters programme. This Customer-Centric Innovation training is all about launching a successful innovation. It is research-based and strategically designed. It follows all the factors for success in innovation. The importance of all the factors responsible for success such as team organization, innovation culture, technology development, and scouting stage is thoroughly emphasized in this course. The metrology to find the unmet needs of customers so that the customer-centric innovation turns into reality.

The customer-Centric Innovation certification course is highly interactive. Here a series of individual and group exercises are practiced for a deeper understanding of Customer-Centric innovation. Several case studies of real-life customer-centric innovation from companies will be handed. These real-life examples will help decide on better strategies and methods for effective outcomes. Customer-Centric Innovation training is specifically beneficial to Product Managers, Engineers, Process managers, and Marketing managers for their career upliftment. 

After completing this course, the candidates will be benefited from a valuable certificate. This certificate is shareable on all platforms including Linkedin. One added benefit is that it will also help gain MicroMasters credentials. On completing the Customer-Centric Innovation online course and the other 5 courses, the candidates will seal this credential for themselves.

As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.

According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.

The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.

Cryptocurrencies and Blockchain are often in the news, leaving business tycoons wondering if these are just hyped or hold the power of industry transformation. The Blockchain in Business (Online): Beyond the Hype, the course addresses this topic head-first and imparts key insights to help you break through this mystery. 

The Blockchain in Business (Online): Beyond the Hype, programme covers vital topics to teach you how cryptocurrencies operate and how underlying Blockchain tech can affect your industry and organisation. The curriculum is taught by Columbia Business School’s faculty and uses live sessions, peer learning, simulations, real-world applications, and detailed modules to build your proficiency in Blockchain essentials.

Moreover, the Blockchain in Business (Online): Beyond the Hype training uses real-world examples of companies like IBM, Prysm Group, and Yugen Partners to explain the opportunities and obstacles behind cryptocurrencies and Blockchain. You will also receive premium insights from the inventors of Blockchain and IBM’s faculty, who are this course’s guest speakers. 

Lastly, you can attend this course through a mobile learning app to study comfortably. Upon training completion, Columbia Business School Executive Education will present you with the Blockchain in Business (Online): Beyond the Hype certificate.